CR Blog

Spot the Land Rover

Advertising, Illustration

Posted by Creative Review, 28 January 2013, 15:58    Permalink    Comments (2)

A new RKCR/Y&R print ad for the Landrover Defender features a world map made up entirely of illustrations of the vehicle's distinctive shape

All the world's land masses are depicted using images of the 4 x 4 because while  "70% of the World is covered by water, the rest is covered by Defender".


This is the latest execution in what has been a really strong campaign over a number of years (remember the passport stamp ad? It's another appropriate, well-crafted ad and not an idea we are aware of having seen before (at which point we stand well back in anticipation of multiple links posted in the comments proving otherwise....)

Here are a few more details from the image:

Ad agency: RKCR/Y&R
International Creative Director: Brian Fraser
Copywriter: Phil Forster
Art directors: Tim Brookes/ Lee Aldridge

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2013-01-29 14:17:49

Where can I buy a A2 or larger print of the Land Rover World Map?
Chad Manz
2014-02-20 20:50:37

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