Spot the Land Rover
A new RKCR/Y&R print ad for the Landrover Defender features a world map made up entirely of illustrations of the vehicle's distinctive shape
All the world's land masses are depicted using images of the 4 x 4 because while "70% of the World is covered by water, the rest is covered by Defender".
This is the latest execution in what has been a really strong campaign over a number of years (remember the passport stamp ad? It's another appropriate, well-crafted ad and not an idea we are aware of having seen before (at which point we stand well back in anticipation of multiple links posted in the comments proving otherwise....)
Here are a few more details from the image:
Ad agency: RKCR/Y&R
International Creative Director: Brian Fraser
Copywriter: Phil Forster
Art directors: Tim Brookes/ Lee Aldridge
CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.
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