Buy one art form, get another free
As part of an initiative to introduce dance to a new audience, DDB and the New York City Ballet have commissioned urban art duo FAILE to create a series of dance-themed works, parts of which audience members will be able to take home with them after the show
The project is the first installment of the New York City Ballet Art Series, which will feature annual collaborations with popular artists who will create works inspired by the NYCB. The series is a response by ad agency DDB New York to a request from the NYCB to help it to introduce ballet to a younger audience.
The centrepiece of the project will be a 40-foot installation at the Lincoln Center (home of the NYCB) by FAILE made up of painted wooden blocks. NYCB will host two special performances on Friday, February 1, 2013 and Wednesday, May 29, 2013. At the conclusion of each of these performances, audience members will be given one of the wooden blocks to commemorate the series.
In addition, FAILE artworks will run on billboards, projections, web banners, print ads and subway posters.
Agency: DDB New York
CCO: Matt Eastwood
ECD: Menno Kluin
CD: Sean Labounty
AD: Joao Unzer
CW: Rodrigo de Castro
Lead designer: Juan Carlos Pagan
Designer: Brian Gartside
CR in Print
The January issue of Creative Review is all about the Money - well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January's CR.
But if money's not your thing, there's plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford's art direction column, Daniel Benneworth-Gray's This Designer's Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.
I feel that is such a good concept allowing people to leave with an actual piece of the show. Loving how everything turned out.
It's a good enough idea, but not a massive move on from someone taking home a program.
These aren't sculptures after all.
I always wonder why this type of work couldn't be given away for free, which would make it feel more artistic somehow.
Presumably the idea is for the recipient to put up the piece art home.
So free advertising to all their house guests.
Yes, great idea. Not everybody would like it but I'm sure that a lot of people would love to buy some of this fantastic pieces of art and take they home
|PG Tips' refreshing rebrand (3)|
|A better logo for Canada (14)|
|Ad of the week: Ikea, There's No Bed Like Home (27)|
|D&AD 2015: the winners (1)|
|So you want to be a freelance illustrator? (6)|