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Jimmy Cliff says Get Happy

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Posted by Creative Review, 25 January 2013, 10:48    Permalink    Comments (4)

Some of YouTube's angriest people join reggae legend Jimmy Cliff on a sunny hillside to sing a joyful song in a new VW spot from Deutsch

 

 

The agency says they were going for a kind of “I’d Like to Buy the World a Coke” for the YouTube age. They tracked down the 'stars' of some of the most-watched YouTube clips of people getting either really angry or very upset. As Cliff sings cheesy Partridge Family hit C'mon Get Happy, the once furious crowd now skip happily across a sun-kissed meadow. “Sunny Side is meant to be an antidote to our negative culture, and particularly online meltdowns as documented in the vast amounts of YouTube freakout videos created in recent years," the agency says.

Those featured include:

1) Cat Girl - 24,722,705 youtube views

2) Packers Girl - 2,033,440 youtube views

3) Xbox Guy – 1,529,287 youtube views

4) Baseball Manager - 1,044,959 youtube views

5) Golfer - 10,107 youtube views

6) Political Candidate – 66,213 youtube views

7) Winnebago - 4,001,766 youtube views

 

Credits
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Creative Director: Brian Friedrich
Creative Director: Mark Peters
Senior Art Director: Mike Blanch
Senior Copywriter: Ben Salsky
Production co: MJZ
Director: The Perlorian Brothers
Editing: Whitehouse Post
Post: The Mill

 

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4 Comments

Worked for me. I am now happy.
Ed
2013-01-25 12:40:43


Would be interesting to know if the stars got respectable royalties/remuneration in comparison to using conventional celebrities?
Matt
2013-01-25 15:13:07


For me is not the moment! Maybe I will be happy after the wedding (23 June).
Mark
markstoicovic
2013-06-18 11:32:16


The song is pretty nice. I love this kind of positive songs, although I didn't enjoy the start, with that guy screaming or that chubby man kicking that guitar on the floor
James
2013-11-18 12:40:12


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