LC:M branding by Music
Commissioned by the British Fashion Council, Manchester-based design studio Music has created the branding and creative for this week's London Collections: Men, the biannual, week-long menswear showcase that has developed out of Men's Day at London Fashion Week...
Music created the visual identity for London Collections: Men (LC:M) when the initiative launched last year and, as it did for last year's inaugural event, it created all the advertising, event branding, printed materials and online concepts for this week's LC:M activity.
The logo for LC:M takes the form of a hexagonal monogram that appeared this week on badges, wristbands, signage and all collateral.
The form of the LC:M monogram also informs the initiative's current campaign photography created in collaboration with set builder Sarah Parker, still life photographer Sam Hofman and stylist Luke Day. The shots appear in the January edition of GQ magazine and also in this week's LC:M program, designed by Music:
Of the shoot, Music's Adam Rix says that the sculptures, designed as a subltle nod to the LC:M logo were "painstakingly built up, deconstructed and adjusted in-camera over several hours until the correct balance and composition was found."
Boxes and frames are also evident in the editiorial design approach to the program...
...and yet more boxes and frames were utilised in the spaces where various designers were exhibiting in London's Hospital Club during the event:
Music has worked with the British Fashion Council since being retained by the organisation in 2009. "A lot of credit has to go to BFC's CEO, Caroline Rush," adds Rix of the project. "It's her vision and the value she and her team put on considered design and branding that makes the outcomes of our projects like this so rewarding."
CR in Print
The January issue of Creative Review is all about the Money - well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January's CR.
But if money's not your thing, there's plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford's art direction column, Daniel Benneworth-Gray's This Designer's Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.
All so nice, my only reservation is the amount of graphic collateral, theres a lot of elements and I suppose theres a lot of different content, but i still feel like it could be tighter.
Only the style shoots look great! Everything else is so ordinary.
The use of shape and colour is beautiful throughout the designs. Love the cut pages echoing the cube logo.