McBess illustrates new Deezer spot
Illustrator McBess has worked with director CRCR to create a new TV ad for music-on-demand company (it's a bit like Spotify) Deezer…
The ad, written by Being (part of the TBWA group) and produced by Quad, features a host of McBess characters who refuse to bottle music, prefering to let it burst forth in a series of glorious animated musical explosions, culminating with the strap line 'nothing can stop the music'. Here's a look:
Design / illustration McBess
Ad agency Being (GroupeTBWA)
Creatives Thierry Buriez, Julien Chiapolini, Stéphane Sacuto, Mathieu Camillieri, Riccardo Fregoso, Guillaume Cartigny, Sabrina Perez
Agency producers Guillaume Faurel, Fabrice Pouvreau, Philippe Mineur (ELSE, GroupeTBWA) et WIZZ
Production company WIZZdesign/QUAD
Producer Matthieu Poirier
Animators Paul Lacolley, Nicolas Deghani, Nicolas Pegon, Remi Bastie, Jeremy Pires, Johnatan Djob Nkondo, Xavier Ramonède, Vic Chhun
3D compositing Philippe Valette, Johanes Bellarosa. Marion Loudière
CR in Print
The January issue of Creative Review is all about the Money - well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January's CR.
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Great! Being a McBess fan from years...
Color use seems a bit forced, though.
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