The ad, written by Being (part of the TBWA group) and produced by Quad, features a host of McBess characters who refuse to bottle music, prefering to let it burst forth in a series of glorious animated musical explosions, culminating with the strap line ‘nothing can stop the music’. Here’s a look:
Design / illustration McBess
Ad agency Being (GroupeTBWA)
Creatives Thierry Buriez, Julien Chiapolini, Stéphane Sacuto, Mathieu Camillieri, Riccardo Fregoso, Guillaume Cartigny, Sabrina Perez
Agency producers Guillaume Faurel, Fabrice Pouvreau, Philippe Mineur (ELSE, GroupeTBWA) et WIZZ
Production company WIZZdesign/QUAD
Producer Matthieu Poirier
Animators Paul Lacolley, Nicolas Deghani, Nicolas Pegon, Remi Bastie, Jeremy Pires, Johnatan Djob Nkondo, Xavier Ramonède, Vic Chhun
3D compositing Philippe Valette, Johanes Bellarosa. Marion Loudière
CR in Print
The January issue of Creative Review is all about the Money – well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January’s CR.
But if money’s not your thing, there’s plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford’s art direction column, Daniel Benneworth-Gray’s This Designer’s Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.