Adidas marks fourth Messi Ballon D'Or
Lionel Messi's unprecedented fourth Fifa World Player of the Year award in a row has been marked by an animated film from his sponsor, Adidas, created by Iris Worldwide and director Richard Swarbrick
The film features some of Messi's incredible tally of 91 goals in 2012.
If you think the film looks somehow familiar it may be because Swarbrick produced a very similar series of films in 2011 for the Sun's football coverage via agency WCRS, which were in turn based on his earlier personal work. Strange decision to use the same idea for such similar subject matter?
Agency: Iris Worldwide
Senior Creative: Adam Fish
Production Company: Hotspur & Argyle
Director: Richard Swarbrick
Producer: Danny Fleet
Assistant Producer: Lizzie Wilkinson
Animation Assistants: Hannah Wroe, Amy Philpott
Editor: Simon @ The Assembly Rooms
Post Production: Smoke & Mirrors
CR in Print
The January issue of Creative Review is all about the Money - well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January's CR.
But if money's not your thing, there's plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford's art direction column, Daniel Benneworth-Gray's This Designer's Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.
Richard Swarbrick's original animation of Gareth Bale hat trick vs. Inter Milan:
Nice spot. anyone recognise the music being used?
The visuals are quite beautiful but that music makes me think of Saga Cruises. not a great mix
Cheapened by the appalling music.
The version on Swarbrick's own Youtube Channel has much better music;
Re the music – we have now updated the post with an embed of the film that has the correct soundtrack