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Adidas marks fourth Messi Ballon D'Or


Posted by Creative Review, 8 January 2013, 14:25    Permalink    Comments (6)

Lionel Messi's unprecedented fourth Fifa World Player of the Year award in a row has been marked by an animated film from his sponsor, Adidas, created by Iris Worldwide and director Richard Swarbrick

The film features some of Messi's incredible tally of 91 goals in 2012.

If you think the film looks somehow familiar it may be because Swarbrick produced a very similar series of films in 2011 for the Sun's football coverage via agency WCRS, which were in turn based on his earlier personal work. Strange decision to use the same idea for such similar subject matter?


Adidas credits
Agency: Iris Worldwide
Senior Creative: Adam Fish
Production Company: Hotspur & Argyle
Director: Richard Swarbrick
Producer: Danny Fleet
Assistant Producer: Lizzie Wilkinson
Animation Assistants: Hannah Wroe, Amy Philpott
Editor: Simon @ The Assembly Rooms
Post Production: Smoke & Mirrors


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Richard Swarbrick's original animation of Gareth Bale hat trick vs. Inter Milan:
2013-01-08 14:45:17

Nice spot. anyone recognise the music being used?
capn chad
2013-01-08 15:36:33

The visuals are quite beautiful but that music makes me think of Saga Cruises. not a great mix
2013-01-08 15:41:18

Cheapened by the appalling music.
2013-01-09 09:10:59

The version on Swarbrick's own Youtube Channel has much better music;
2013-01-09 09:46:26

Re the music – we have now updated the post with an embed of the film that has the correct soundtrack
CR Mark Sinclair
2013-01-09 11:08:27

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