CR Blog

WWF's new iPad app

Digital, Graphic Design

Posted by Gavin Lucas, 15 January 2013, 13:15    Permalink    Comments (8)

Studio AKQA has designed a new iPad app for the World Wildlife Fund (WWF) that allows users to explore images, facts and footage of some of the rarest animals on the planet...

The app, entitled Together, provides a playful interactive experience in which users can explore the stories of eight different animal species: pandas, tigers, elephants, marine turtles, bison, snow leopards, polar bears and whales.



For each animal featured (the idea is that more species are added regularly) there is editorial content, beautiful photography, high def videos, unusual facts and even downloadable origami animal templates. The origami theme extends to a distinctly paper-folded look interactive globe users can use to find out how far (or close) they are to the animals explored in the app, and check out various statistics:

There's some nice features that take advantage of the iPad's capabilities and functionality. For example, in the Polar Bear section an onscreen graphic invites the user to gently tilt the screen until a dot travels to the centre of the screen.

Only if you can keep the dot in the centre of the screen for five seconds does a fact about Polar bears keeping still for hours to catch a seal coming out of an air hole in the ice. The Panda section has a nice interactive timeline with which users can chart the evolution of the WWF logo.

It's a beautiful and intuitive app to use and explore - here it is in action:

Designed and developed by AKQA with photography by Morten Koldby.

More info about Together, here

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8 Comments

Looks fantastic visually and the attention to detail is lovely. Easy to use, playful and fun. Great job.
Rich
2013-01-15 13:31:25


Such a beautiful app with all it's interactive features. Especially the infographic are super engaging and fun. Well worth the download and cannot wait for more animals to be in March 2013.
Jabradley
2013-01-15 19:53:49


As a digital designer, designing apps, this is where I wanna be! just stunning, and cracking job on the typography!
Hannah
2013-01-16 12:04:54


Looks like a lovely app, I'll give it a go later on.
Steve Perry
2013-01-16 13:30:33


Great app for ipad users. showing all animal counts in a particular region. thank you for sharing this content and video.
michael
2013-01-17 05:42:07


This app is a wonder to use, it's great fun to explore and interactive and educational at the same time. The imagery is stunning and I like the narrated stories as well. Fantastic typography. I was slightly disappointed by the origami section as it turned into a PDF style view, I'm not sure what exactly I was expecting, it just didn't seem quite inkeeping with the rest of the app. Absolutely love it though!
Steph @ Jam
2013-01-17 16:02:00


Love the visual. Looks quite stunning!
I also like the fact that there is a consensus of opinion for once! :)
Jem
2013-01-17 20:37:36


very nice! really like this origami pandas too
Jon Cleave
2013-01-21 14:50:07


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