The method of the medium is the message

For a series of installations at Leeds Print Festival, Music ditched the printed posters in favour of displaying the screenprinting screens used to print them…

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Normally when you screenprint an exhibition poster, it’s the paper you’ve printed on that becomes the medium for your message. However, design agency Music opted to ditch the prints in favour of displaying the screenprinting screens they used to make them to welcome visitors to this week’s Leeds Print Festival

Music created five screens as signs to display in the windows of the curved façade of Leeds Gallery on York Street where the festival is currently running until January 27. Here are some photos of the screens in situ:


The screens work very well as signage for the event,” says the festival’s organiser Amber Smith, “but as many of the visitors to the festival are new to print it is nice to show the other side of the process and what makes the magic.”

Read our initial post about Leeds Print Festival here.

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  • Leedsprinter

    I’m mystified as to why the LPF is again using the slogan ‘Print is not Dead’. It’s a self evident fact. Who said it was? We’re swamped with print at every turn. The British printing industry turns over £14.5 billion every year. I’ve been churning out print every working day for the last 40 odd years and I expect to do so until I retire. On today’s presses I print more in an hour than I did in a day in the ’70s. It’s like a car enthusiast show running with ‘Motor Transport is not Dead’. I must say as someone who works in the industry I do find it annoying to see.

  • Studio Jubilee

    Whatever you think of the slogan, the method and medium used is a clever idea.

  • James

    fantastic execution

    but yes the ‘Print is not dead’ strapline is dead

    wish I could have made it up there

  • Tom

    It’s definitely an idea, just not necessarily a clever one.

  • Tim Milne

    The Print Is Dead debate isn’t about print as a technology; it’s about how what we use it for–a drum we’ve been banging for a long time now…including using screens-as-posters:

  • Brad Horford

    Print is certainly not dead. Not here at least.