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Posted by Creative Review, 4 January 2013, 12:25    Permalink    Comments (1)

Virgin Atlantic's Flying in the Face of Ordinary spot has a nice take on the 'kids with extraordinary super powers idea', shot as a faux movie trailer

The ad is from Virgin Atlantic's long-term agency RKCR/Y&R, written by Pip Bishop and Chris Hodgkiss, and was shot by Antoine Bardou-Jacquet. "Flying in the Face of Ordinary" is apparently to be used by the brand as its new long-term proposition in all communications.

As we've come to expect from RKCR/Y&R and Virgin it's a great, stylish production, with lots of nicely observed gags and a fair bit of flirtation. As well as the trademark hunky older man pilot who looks like he's stepped straight off the cover of a 1970s knitting pattern. Or the Y-fronts pages of a shopping catalogue...

 

Credits:
Agency: RKCR/Y&R
ECD: Mark Roalfe
Creatives: Pip Bishop and Chris Hodgkiss
Producer: Jody Allison
Production Assistant: Flo Clive
Music Producer: Dan Neale
Production Company: Partizan Ltd
Director: Antoine Bardou - Jacquet
Producer: David Stewart
DOP: Andre Chemetoff/Damian Morisot
Production Designer: Nick Ellis
Editing House: Work Post
Editor: Bill Smedley
Post production: MPC
Lead VFX Supervisor: Rob Walker
Lead 3D Supervisor: JimRadford
Post Production Producer: Julie Evans
Sound Studio: Wave Studios          
Sound Engineer: Aaron Reynolds
Composer: Guy Farley

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1 Comment

Ah yes, the wonderful world of Virgin Atlantic. Where only men can be engineers or fly the plane & the women are only interested in shoes & looking like supermodels.
Kirsten Sheridan
2013-01-04 12:59:27


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