CR Blog

Pl Chris-de-Froome?

Advertising, Illustration, Photography

Posted by Creative Review, 11 July 2013, 14:41    Permalink    Comments (0)

AMV BBDO turn the Paris street map into a giant bike wheel in a Tour de France-themed Eurostar ad asking 'Can British Cycling Triomphe at L'Arc for a second time?'


The print ad takes a map of the streets around the Arc de Triomphe, where the Tour de France traditionally finishes, and tweaks it to resemble the rear wheel of a bike, asking whether the Brits will "Triomphe at L'Arc a second time?" in a reference to last year's win by Bradley Wiggins.

How the streets look on Google Maps


It's the latest in an impressive Eurostar campaign from the agency. Previous print ads have tied in with Wimbledon


Valentine's Day


And Six Nations rugby


Creative team: Zac Ellis and Richard Littler

Tour de France illustrator: TBC


Buy the current print issue of CR, or subscribe, here

The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more.


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed