Wriggles and Robins' Travis video a breath of fresh air
In directing duo Wriggles and Robins' video for new Travis single Moving, animations are back projected onto the band's breath
This is the duo's first music video and develops an idea showcased in their Love is in the Air film, released on Valentine's Day this year
As with Love is in the Air, an animated sequence was created beforehand and then back projected to create the effect. "Everything was shot in camera with no post production involved, the temperature was simply cold enough that you could see the guys' breath which we back projected the animations into," say Matt and Tom.
MPC’s Motion Design Studio and VFX artists, led by VFX Supervisor Bernat Amengual, created the animated sequences and assets which were then back-projected. All of the animations were created and timed out prior to the shoot. To test them, each evening sequences were sent to the directors and played out on a specially designed projector in a cold lock up in East London. The sequences were repeatedly altered and re-designed after each testing session.
Here's the finished video
This making-of film explains how they did it
Regular CR readers will know that we have followed Matt (Robinson) and Tom (Wrigglesworth)'s work with interest, ever since they graduated from Kingston in 2009 when we featured them in our Graduate Issue. At the time, they attracted a deal of attention with this film for HP
See more of their work here
Directed by Wriggles & Robins
Production company: RSA
Projected Animation: MPC
EP: Tracy Stokes, Richard Flintham, Casper Delaney
Producer: Noreen Khan
Online Producer: Alannah Currie
DP: Luke Palmer
Editor: Ben Campbell at Cut and Run
Lead Animator: Bernat Amengual
Sound Mix: Phil Bolland at 750mph
Special thanks to MPC, Panovision, The Khans & Shepperton studios
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The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more
Beautiful work -for a shorter purpose.
Great work guys. Congratulations