W+K releases animated Honda short
Wieden + Kennedy has released a two-minute film for Honda following the launch of a series of animated idents for the brand's sponsorship of Channel 4 documentaries.
The video features an engineer's hands playing with a series of Honda creations from the past 60 years, including its solar powered concept car and the Honwave T38 inflatable boat.
Scenes from the animated video - part of a new campaign based on the theme of curiosity - were first featured in a series of idents launched on Channel 4 last month.
Each model that appears in the film was created using CGI, and sounds used in the video are taken from recordings of Honda engines past and present - you can read our blog post on the making of the video here.
The film has attracted more than 680,000 views since being launched on social media yesterday. Agency Collective London will also be launching an interactive website at honda.co.uk/hands, titled The Engineers Cut, where viewers will be able to read notes and snippets from Honda engineers.
It's a simple, effective and memorable idea, and the latest in a series of great Honda campaigns devised by W+K since 2003's hugely successful 'Cog'.
Creative directors: Tony Davidson and Kim Papworth
Producer: James Guy
Production Company: Nexus
Directors: Smith & Foulkes
Director of photography: Clive Norman
VFX: Nexus Productions & Analog
Buy the current print issue of CR, or subscribe, here
The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more
Such a great brand story and impressive execution!
But... Still doesn't top 'Impossible Dream' though... Such a classic.
Reminds me of this: http://www.creativereview.co.uk/cr-blog/2013/april/the-rubiks-cube-as-storytelling-device
|Operation Black Vote launches controversial ad campaign (17)|
|New Don't Hug Me I'm Scared film released! (5)|
|Friends or No Friends? (3)|
|The future of car design, according to Ford (1)|
|His Hands Magic: the work of engraver Michael Renton (6)|
|See the other side to homelessness|
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com|
|Garnier to women: you can have it all, just don't get old|
|New Honda ad is a feat of technical wizardry|
|How brands should use Instagram|