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W+K releases animated Honda short

Posted by Rachael Steven, 5 July 2013, 16:25    Permalink    Comments (2)



Wieden + Kennedy has released a two-minute film for Honda following the launch of a series of animated idents for the brand's sponsorship of Channel 4 documentaries.



The video features an engineer's hands playing with a series of Honda creations from the past 60 years, including its solar powered concept car and the Honwave T38 inflatable boat.

Scenes from the animated video - part of a new campaign based on the theme of curiosity - were first featured in a series of idents launched on Channel 4 last month.

Each model that appears in the film was created using CGI, and sounds used in the video are taken from recordings of Honda engines past and present - you can read our blog post on the making of the video here.

The film has attracted more than 680,000 views since being launched on social media yesterday. Agency Collective London will also be launching an interactive website at honda.co.uk/hands, titled The Engineers Cut, where viewers will be able to read notes and snippets from Honda engineers.

It's a simple, effective and memorable idea, and the latest in a series of great Honda campaigns devised by W+K since 2003's hugely successful 'Cog'.

Credits

Creative directors: Tony Davidson and Kim Papworth

Producer: James Guy

Production Company: Nexus

Directors: Smith & Foulkes

Director of photography: Clive Norman

VFX: Nexus Productions & Analog

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2 Comments

Such a great brand story and impressive execution!

But... Still doesn't top 'Impossible Dream' though... Such a classic.

http://youtu.be/jGy275U2rCk
Melle Bos
2013-07-06 21:03:31


Reminds me of this: http://www.creativereview.co.uk/cr-blog/2013/april/the-rubiks-cube-as-storytelling-device
Matt
2013-07-08 15:29:15


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