W+K releases animated Honda short

Wieden + Kennedy has released a two-minute film for Honda following the launch of a series of animated idents for the brand’s sponsorship of Channel 4 documentaries.

Wieden + Kennedy has released a two-minute film for Honda following the launch of a series of animated idents for the brand’s sponsorship of Channel 4 documentaries.

The video features an engineer’s hands playing with a series of Honda creations from the past 60 years, including its solar powered concept car and the Honwave T38 inflatable boat.

Scenes from the animated video – part of a new campaign based on the theme of curiosity – were first featured in a series of idents launched on Channel 4 last month.

Each model that appears in the film was created using CGI, and sounds used in the video are taken from recordings of Honda engines past and present – you can read our blog post on the making of the video here.

The film has attracted more than 680,000 views since being launched on social media yesterday. Agency Collective London will also be launching an interactive website at honda.co.uk/hands, titled The Engineers Cut, where viewers will be able to read notes and snippets from Honda engineers.

It’s a simple, effective and memorable idea, and the latest in a series of great Honda campaigns devised by W+K since 2003’s hugely successful ‘Cog’.

Credits

Creative directors: Tony Davidson and Kim Papworth

Producer: James Guy

Production Company: Nexus

Directors: Smith & Foulkes

Director of photography: Clive Norman

VFX: Nexus Productions & Analog

Buy the current print issue of CR, or subscribe, here

The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more