Uncle Grey's scratch vinyl posters
Uncle Grey Denmark has turned the common fly poster into a musical instrument to promote a new mobile app by headphone brand Urban Ears.
The interactive poster – launched to promote DJ mixing app Slussen – is made of 3mm thick vinyl engraved with ridges that emit a sound like scratching a record when scratched with a fingernail.
The combination of ridge patterns means different parts of the poster make different sounds, allowing users to make their own mixes using proper DJ techniques - as this video on the making of it explains (below).
Uncle Grey placed hundreds of the posters around Copenhagen last month. Most have since been stolen by light-fingered vinyl lovers and they've proved so popular that the agency is considering selling them.
“They were going to be a one-off but we've had a lot of requests from people asking where they can buy them, so we're thinking about putting more into production,” says Jon Goldtsche Jørgensen, a senior art director at Uncle Grey who worked on the project.
CR blog readers might remember that last month, Trapped in Suburbia also released an interactive poster that emits sounds like a musical instrument when touched. Uncle Grey's audio experiment was designed to target a young audience that is used to seeing gig and album launch posters plastered around their city.
“The fly poster is a pretty good medium for promoting music but we wanted to reinvent it and transfer the interactivity of the app onto traditional analogue media,” says Goldtsche Jørgensen. “A lot of them have been stolen but that's great for an urban brand - it means people like them enough to go to the trouble of taking them,” he adds.
As part of Slussen's launch campaign, Uncle Grey also installed the posters and a microphone at a university in Copenhagen, allowing students to test their mixing and beat boxing skills after lectures.
The high-pitched sounds of scratch vinyl may not be music to everyone's ears but but following its success in Copenhagen, Uncle Grey is considering launching the poster in other cities and at festivals. "There are no definite plans yet, but we're working on it," says Goldtsche Jørgensen.
Pink Floyd fans may recognise the cover of our June issue. It's the original marked-up artwork for Dark Side of the Moon: one of a number of treasures from the archive of design studio Hipgnosis featured in the issue, along with an interview with Aubrey Powell, co-founder of Hipgnosis with the late, great Storm Thorgerson. Elsewhere in the issue we take a first look at The Purple Book: Symbolism and Sensuality in Contemporary Illustration, hear from the curators of a fascinating new V&A show conceived as a 'walk-in book' plus we have all the regular debate and analysis on the world of visual communications.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app updates with new content throughout each month. Get it here.
All that scratchings making me itch! superb.
These look awesome - would be great to kit out some of our stores with these badboys!
That lady says 'interactive' weirdly
Love these, great idea!
Those vinyl posters are wonderful!! Putting those in school would really attract the attention of the students, most specially those who loves mixing music and beat boxing. Moreover, the design and the size were well enough for students to try on their hand moves.
|Channel 4's NewsWall presents the news, in GIFs (9)|
|Sagmeister & Walsh and the robbery that never was (15)|
|RightsInfo: the online guide to human rights (3)|
|Our picks from Pick Me Up 2015 (3)|
|Graphic designer? GD& want to hear from you (3)|
|If Apple can, why can’t you?|
|See the other side to homelessness|
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com|
|Volvo LifePaint: awesome new product or PR stunt?|
|New Honda ad is a feat of technical wizardry|