Deadmau5 and Imogen Heap let fans animate video
The duo launched an open competition late last year, asking for submissions to animate a set storyline - a business man at an airport trying to have a meaningful mobile phone conversation with a loved one. The brief included a sketch for the length of the video showing the position of the character on screen including a 3D plane, as well as the colour palette for each section and some direction on mood.
The idea for the competition came about due to time constraints - a number of animators with the freedom to ceate their own film within the film would provide a quicker route to an aminated video, explains project director Colin Gordon. "This also worked for Imogen as she's very keen on getting fans involved in creating her music, and uses crowd-sourcing ideas a lot."
The final video was created by 19 animators, who were paid $50 per second of their work, and includes a number of animation styles, from stop-motion to detailed illustration.
Opening section created by Irish visual artist and film-maker Eoghan Kidney
By California-based animator and painter Eric Spivey
Work by illustrator and animator Kat Michaelidis
Still from London-based illustrator and animator Ewen Farr's section
Section from Montreal-based cartoonist Paloma Dawkins
According to Gordon the set colour palette helped a lot with pulling the differing animation styles together - "it allowed for the otherwise jarring styles to blend with each other quite nicely".
Selecting the final contributors was tricky, he adds. "We had to think about how the piece would work as a whole and not necessarily who we thought was the best animator, so it was about getting a good mix of styles and techniques as much as anything."
For more information about the animators between each section, visit the competition website here.
Video creative direction: Imogen Heap and Colin Gordon
Project coordinator -- Colin Gordon
Editor: Alexander Goodman
Animators: Eoghan Kidney, Jake Zhang, Alex Aguilar-Rudametkin, Eric Spivey, Marc Fleps, Kat Michaelides, Sitji Chou, Mayra Hernández Ríos, Ewen Farr, Eric Funk, Rory Waudby-Tolley, Dru Henderson, Oana Nechifor, Paloma Dawkins, Djoh Djoh (Joe DeMarie), Alexandre Siqueira, Stella Salumaa, Chris Butcher, Ty Coyle
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Kinda like the Johnny Cash project, but still an awesome effort democratising the music video for fans.
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