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The social farter

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Posted by Creative Review, 19 March 2013, 10:54    Permalink    Comments (5)

A Canadian anti-smoking commercial plays on the old 'Do you mind if I smoke? No, do you mind if I fart?' gag with the story of a young woman who only passes wind in social situations. So that's OK then

The ad, by BBDO Toronto for the Ontario Ministry of Health, plays on the phenomenon of the 'social smoker', habitual stealer of cigarettes and terminal self-deluder. It's a nicely directed spot with strong performances but, in these days of horrific tobacco packaging carrying graphic images of gangrenous limbs, it all feels very gentle. Now that smokers are treated like pariahs, condemned to pursuing their nasty habit in hudles on street corners, can you really embarrass someone into giving up?

 

Agency: BBDO Toronto
Client: Ontario Ministry of Health
Copywriters: Nancy Crimi-Lamanna, Tony Lee
Art Director: Deborah Prenger
Director: The Perlorian Brothers
Production Company: Soft Citizen

 


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5 Comments

This is SNL sketch territory, except it's not funny. It's supposed to be persuasive I guess ... but it aint.
Tom
2013-03-19 11:32:26


this doesnt really work and i usually like ads with farts in it
wils
2013-03-19 12:51:02


*wafts*
tim sinclair
2013-03-19 13:49:41


Love it. Smart and well cast. I am a social farter.
Josh
2013-03-19 16:36:54


I fart because I want others to like me.
Tandy
2013-03-28 04:56:42


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