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The Sunday Times crowns fashion royalty

Advertising, Photography

Posted by Creative Review, 5 March 2013, 11:24    Permalink    Comments (9)

This weekend's edition of The Sunday Times' Style Magazine will reveal its annual Best Dressed List, and to promote it Grey London has created a print, digital and outdoor campaign that riffs on the idea of 'fashion royalty'

The campaign comprises three executions, expertly photo-comped by Act Two-Um, each depicting the face of a well known clothes horse in the guise of a King or Queen. Kate Moss appears as Queen Elizabeth II as shot by light artist Chris Levine (above), while Tinie Tempah appears as King Louis XVI of France as depicted in Antoine-François Callet's 1786 portrait:

And Victoria Beckham appears, appropriately, as Queen Victoria:

Credits
Ad agency Grey London
Creative director Dave Monk
Creative team Lex Firth, Jamie Starbuck
Photo-comping Act Two-Um

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9 Comments

Like this. Nice work Act Two-Um. We love anything to do with the Royals at Dhub, we designed some crockery for the last Royal Wedding! http://www.dhub.com/design/royal-wedding-collection
James Marshall
2013-03-05 13:09:43


I love this.
James Wallace
2013-03-05 14:17:51


Nice images but tonally these feel a bit studenty...
neil
2013-03-05 14:51:49


*sticks fingers down throat*
tim sinclair
2013-03-05 15:22:42


Classy...
Kristian Leven
2013-03-05 17:10:44


Nice visual pun on Queen Victoria - mine you, she probably thinks she's the original!
Keith Tricker
2013-03-06 09:31:53


Good work Act Two-Um. Photographically a little on the flat side my taste, but I love the knowing looks and the puns!
Lucy Roebuck
2013-03-08 18:19:17


Quite a classy image. But that's how fashion trends go.
Tom M. Logsdon
2013-03-10 17:53:36


Great idea, but not sure about tones and lighting.
Douglas Fry
2014-05-07 14:42:16


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