This weekend’s edition of The Sunday Times‘ Style Magazine will reveal its annual Best Dressed List, and to promote it Grey London has created a print, digital and outdoor campaign that riffs on the idea of ‘fashion royalty’
The campaign comprises three executions, expertly photo-comped by Act Two-Um, each depicting the face of a well known clothes horse in the guise of a King or Queen. Kate Moss appears as Queen Elizabeth II as shot by light artist Chris Levine (above), while Tinie Tempah appears as King Louis XVI of France as depicted in Antoine-François Callet’s 1786 portrait:
And Victoria Beckham appears, appropriately, as Queen Victoria:
Ad agency Grey London
Creative director Dave Monk
Creative team Lex Firth, Jamie Starbuck
Photo-comping Act Two-Um
CR in print
The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube’s design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston’s eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum’s new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground’s communications and advertising, past and present. Plus, we talk to London Transport Museum’s head of trading about TfL’s approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.
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CR for the iPad
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