The Sunday Times crowns fashion royalty

This weekend’s edition of The Sunday Times’ Style Magazine will reveal its annual Best Dressed List, and to promote it Grey London has created a print, digital and outdoor campaign that riffs on the idea of ‘fashion royalty’

This weekend’s edition of The Sunday TimesStyle Magazine will reveal its annual Best Dressed List, and to promote it Grey London has created a print, digital and outdoor campaign that riffs on the idea of ‘fashion royalty’

The campaign comprises three executions, expertly photo-comped by Act Two-Um, each depicting the face of a well known clothes horse in the guise of a King or Queen. Kate Moss appears as Queen Elizabeth II as shot by light artist Chris Levine (above), while Tinie Tempah appears as King Louis XVI of France as depicted in Antoine-Fran├žois Callet’s 1786 portrait:

And Victoria Beckham appears, appropriately, as Queen Victoria:

Ad agency Grey London
Creative director Dave Monk
Creative team Lex Firth, Jamie Starbuck
Photo-comping Act Two-Um

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  • Like this. Nice work Act Two-Um. We love anything to do with the Royals at Dhub, we designed some crockery for the last Royal Wedding!

  • I love this.

  • neil

    Nice images but tonally these feel a bit studenty…

  • *sticks fingers down throat*

  • Classy…

  • Keith Tricker

    Nice visual pun on Queen Victoria – mine you, she probably thinks she’s the original!

  • Good work Act Two-Um. Photographically a little on the flat side my taste, but I love the knowing looks and the puns!

  • Quite a classy image. But that’s how fashion trends go.

  • Great idea, but not sure about tones and lighting.

  • these are awesome!