CR Blog

This is not a fashion shoot

Magazine / Newspaper, Photography

Posted by Gavin Lucas, 14 March 2013, 18:27    Permalink    Comments (5)

The new issue of PORT magazine landed on our desks today (guest edited by Daniel Day-Lewis, no less) and while having a somewhat quick initial perusal of its pages, an unusual fashion story shot by Joss McKinley caught our eye...

Usually, of course, a fashion feature works thus: the fashion editor will oversee a shoot in which models sport his or her selection of clothing and accessories from the current or coming season. Or the selection of items is gathered in a good ol' grid on a page or spread.

However, in this issue of PORT a series of ten images – shot by McKinley and art directed by the magazine's fashion editor Alex Petsetakis – presents various Spring/Summer 2013 items in a distinctly surreal fashion.

Shown over five double page spreads, the story, entitled This Is Not A Pipe, features items including Prada sandals, Armani shoes, a Dunhill chesspiece and a Brooks bike saddle - which all find themselves artfully arranged in still lives on a table's edge in the company of objects such as eggshells, glass eyes, marbles and even cutlery.

Unsurprsingly art director Petsetakis cites the work of Magritte and Dali as inspiration for the shoot but also suggests that "motifs and symbolism from in films" were an influence.

 

 

"We decided to have fresh eyes interpreting products from the SS13 collections," Petsetakis told us, "feasting on Giorgio Armani laces in ode to Chaplin's performance in The Gold Rush, to nesting birds eggs in a floral printed shirt and blazer from Bottega Veneta, and shooting bananas as guns. We wanted to play on the viewer’s perception and interpretation of these portraits, plus create something a little absurd and comical."

The new issue of PORT is out now. More info at http://www.port-magazine.com/

See more of McKinley's work at jossmckinley.com.

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5 Comments

Kuchar, Matt, Dan & the team have outdone themselves with this issue – from cover to cover its a lovely piece. The slightly indecipherable handwriting (Day-Lewis' own) is a brilliant addition and the section dividers are my favourite to date. Excellent editorial design.
Luke Tonge
2013-03-14 22:56:49


The surrealist approach presents the fashion items in a new and unexpected way. The one with the oxford shoe is a stand-out.
MicroSourcing
2013-03-15 01:39:44


The dandelion paper weights are my new obsession.

I purchased mine from this beautiful shop in Hackney London

http://jglinert.com/
Malco
2013-03-15 11:25:16


Beautiful... I found more of his inspiring commissios here: http://santucciandco.com/artists/jossmckinley
Nick Croft
2013-03-15 12:38:32


Wonderful ... Just wonderful
Chris Snowden
2013-03-22 22:49:58


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