Strong work from Andrew Lyons
Gracing the packaging of a new range of supplements called Strong is a series of beautiful birds from illustrator Andrew Lyons...
Strong is a new range of supplements founded by Zana Morris, owner of The Library gym in London. The brand has been created by agency Pearlfisher who asked Lyons to illustrate the range in an attempt to move the packaging design away from the text-heavy direction more commonly found in the dietary supplements industry.
The use of particular birds also relates to the supplement in question, with an owl appearing on the brain food label, while a puffin is used on the Omega 3 Krill Oil packaging. Art direction on the project is by Karen Welman.
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The illustrations are divine but the placement on the packaging with that typography is an abomination - completely destroys the elegance of the commissioned artwork.
What a shame.
The illustrations are fantastic! Really like the style of illustration, Andrew has done an exceptional job in creating these for the new brand.
Are these the final FINAL on pack visuals? The typography looks different in the Design Week article...
Love the illustrations! Andrew's done a fantastic job!
Agree - the illustrations are stunning, but the packaging design/typography is shockingly under-done. Did the designer see the illustrations before they decided on the pack design? #retrofit
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