New Chipotle film launches interactive game
Chipotle has followed up the massive success of its 2011 film Back To The Start with another cracker of an animation, which also serves to launch an interactive game for the brand...
The new film, titled The Scarecrow, is created by CAA Marketing and directed by Moonbot Studios. It follows a similar format to Back To The Start, and is a swipe at corrupt corporate food providers set to a reworking of a classic song, this time Fiona Apple singing a poignant version of Pure Imagination from Willy Wonka and the Chocolate Factory.
It's always hard to follow a viral hit, but judging by the number of views that The Scarecrow has already racked up on YouTube, it looks like Chipotle have nothing to worry about here.
In addition to the film, the food brand has also launched a free game for iPod Touch, iPhone and iPad featuring the same characters. You can download it here.
This is absolutely brilliant. bravo!
|Stewart Lee: the social media strategy (16)|
|Weight Watchers takes unusual approach with new ad (2)|
|How to land that dream job and more student advice (10)|
|Guatemala City type project (8)|
|Frank Budgen directs Taylors of Harrogate ad (33)|
|What makes a great image? CR's Photo Annual judge Gemma Fletcher shares her favourite work|
|Rebranding the YMCA|
|Pelican Books: an unrivalled online reading experience|
|Crafts Council launches Education Manifesto|