Penguin to unveil new covers on WeTransfer
Iain Sinclair, American Smoke. Cover by Nathan Burton
Penguin Books has launched a partnership with WeTransfer where selected book covers for new titles will be showcased via the full screen backgrounds to the file transfer website...
The first series to be shown via the website is for the publisher's Street Art Series of novels which feature covers by artists: ROA, gray318, Nathan Burton, Sickboy and 45rpm. The series actually launched last year – details on the ten participating artists are here – but today's launch will pilot what looks to be an ongoing collaboration between the publisher and WeTransfer.
Zadie Smith, Embassy of Cambodia. Cover by gray318
For the Street Art series the covers are photographed as still lives, surrounded by objects which reflect the subject of the books. If users click on the image they are taken to Penguin's online store.
While the project isn't launching with an entire set of brand new cover designs (three from this series were released in June last year), the tie-up is an interesting way of promoting forthcoming editions. WeTransfer has 20m monthly users so the cover artwork – and the book, of course – has the potential to reach a wide audience. The next series of covers will be premiered on WeTransfer later this summer.
Nick Cave, And the Ass Saw the Angel. Cover by ROA
Zoë Heller, The Believers. Cover by Sickboy
Joshua Ferris, Then We Came to the End. Cover by 45RPM
WeTransfer have also recently collaborated with the British Fashion Council, designer Nelly Ben and Where's Wally.
I love penguin books, and these designs are lovely!
These are really nice cover designs, and using WeTransfer to advertise them is certainly interesting. The art direction is a lovely way of providing a glimpse into the books content.
Turkish translations would be nice though. :)
Well "don't judge a book by its cover" is a bit of an outdated maxim these days. The sheer volume of dreadful e-novels flying out, with horrendous covers, shows it all. If there's a book you know is amazing, or if you've heard great things about it, amazing front covers like this are a big bonus. For example, I picked up Fernando Pessoa's Book of Disquiet recently. Never read it, saw the rave reviews, and the front cover is fabulous. A great read, too. I think it just indicates the quality of writing ahead. Or maybe I'm being snobbish.
Hats off again to Penguin. Always the Cover Designer's best friend.
A great approach to combating the immediacy of e-books. Commission great cover work and showcase appropriately. These set-ups make me want to pick the book up - exactly the USP print still holds over digital. Oh, and kudos for using a digital medium to do so!
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