The first project out of Party’s New York office has launched, and it’s a sweet one: a stop-motion music video for Australian band Cut Copy that features 200 3D-printed figurines. And as an added bonus, the entire video is available for download as an open source BitTorrent bundle, so fans can make their own versions…
The video is for Cut Copy’s track We Are Explorers, and the finished work has a lo-fi feel, despite the modern technology used to create the miniature figures that star in it. The characters were all printed using a 3D printer with a UV reactive filament, meaning that they glow in the dark. Two hundred different figures were printed for use in the animation and these were then filmed in stop motion on the streets of Los Angeles to create the post-apocalyptic promo.
Party and Cut Copy have also made all the content, including the music, video and 3D printed files available for fans to download via BitTorrent. You will need access to a 3D printer to bring it all to life, but the directors are hoping that people will download the files and make their own versions of the video.
Creative Agency: Party
Directors: Masashi Kawamura, Qanta Shimizu, Aramique Krauthamer