New Dulux ad imagines a world without colour

A cinematic new ad for paint manufacturer Dulux by BBH London envisions how life would be if colour was banned…

A cinematic new ad for paint manufacturer Dulux by BBH London envisions how life would be if colour was banned…

The spot depicts a fictional time where life is grey and unhappy and the police enforce a prohibition on anything colourful. When a truck carrying illegal barrels of paint crashes in the street though, residents of the town quickly put the stray cans to use to change their homes, and – the ad implies – their lives too. Who knew paint could be so epic! Watch the ad below:

Agency: BBH London
Creative director: Nick Allsop
Creatives: Martha Riley, Richard Glendenning
Production company: Park Pictures
Directors: Christian & Patrick
Post: Electric Theatre Collective
Edit House: Peepshow Post
Editors: Andrea Macarthur, Lizzie Graham

  • Michael

    Somebody has watched Pleasentville

  • Gary

    Lol Michael I thought the same thing, still a level genius ad for paint when you think about it :P. But then again, BBH is all genius :).

  • DConran

    But the ad is in colour… admittedly dull colours (but still colour).

    Does this mean that reds (auburn), greys, blues and brown aren’t acknowledged (or featured) in the Dulux range!?!

  • CG

    I really like the duck egg blue of the girls jacket, but if Dulux are saying that’s not a colour… I’m going to have to buy my paint from Crown or Farrow & Ball instead from now on…

  • Lara

    Oooh it’s the advertising version of Pleasantville.

  • Maryin

    Black and white are colours too you know!

  • Alan

    Nope, Maryin, they’re shades.

  • Red Snapper

    From the Oxford Dictionary of English – black: noun (mass noun) black colour or pigment; white: noun (mass noun) white colour or pigment…just saying Alan…just saying.

  • Mark

    A really well executed ad with the Prohibition setting helping it’s originality. Influences from other colour led ads and film such as Sony Bravias bouncing balls, the obvious Schindlers List girl in the red coat, etc.. but very nice!

  • DConran

    Sony Paint Ad + Pleasantville Movie = Dulux Ad.

  • michbold

    Fahrenheit 451 rules

  • Deedee

    Absolute genius of an advert in a world of medeocrecy commercials. I’m sold, my walls need colour.

  • Trevor

    Didn’t do much for me, sorry.

  • Obama Muamba

    Dulux…poor advert. “Once upon a time colour was banned”, opening with a Black female singer & her band in Colour. What is the true reference to your meaning. Yes black people were referred to as coloured and yes we were banned from many establishments. So i don’t think this a clever advert at all, you should be truly ashamed to let an advertising agency represents your product this way.

  • jenny Durrell

    what is the music please

  • Sylvia Sims

    Love the advert. I want the same shade of blue the lady paints the walls. What is the colour called please?