Ad of the Week: TfL, Attention! Le Tour De France

We’ve been beguiled by the clever digital posters that have been springing up of late, but this week a new campaign for Transport for London showed that print still has its place in the billboard arena too. Created by M&C Saatchi to promote the forthcoming arrival of the Tour de France in London, the campaign is our Ad of the Week.

We’ve been beguiled by the clever digital posters that have been springing up of late, but this week a new campaign for Transport for London showed that print still has its place in the billboard arena too. Created by M&C Saatchi to promote the forthcoming arrival of the Tour de France in London, the campaign is our Ad of the Week.

M&C Saatchi and TfL have been producing some lovely artwork together recently, including these delightful Travel Better London posters by McBess, and these bold prints by Jean Jullien. While it might be a little premature to call this a return to Frank Pick-era commissioning, it is great to see London’s transport system sporting such vibrant and interesting illustration. These new posters are in a similiar vein: designed to raise awareness of the travel disruption that may be caused by the Tour passing through the city, they are simple, bold and eyecatching. Nice work.

Credits:
Agency: M&C Saatchi
Creatives: Mark Goodwin, Grant Parker
Illustrator: Adrian Johnson

  • I love them!

  • Clever use of the logo – strong colours. I like!
    Well done Adrian!

  • joseph lion

    love the odd spotted shirt, great illustration

  • Great, bold images. Not a regular visitor to London but always impressed with the TFL work I see when I’m there. Well done Boris.

  • Well executed idea, has a Milton Glaser feel about it – nice one M&C

  • Randy

    Is it possible to buy these?

  • Ellis
  • Randy

    Is it possible to buy these?

  • Anne

    These are terrific !!!

  • Luis Trigo

    The odd spoted jersey indicates the cyclist that is leading in The King of the Mountain classification.
    Just like the yellow jersey indicates the leader of the General classification.

  • Ian Eastwood

    Excellent graphics. Fresh, eye catching yet reminiscent of classic London Transport posters of yesteryear.

  • Billy Mol

    These posters are so beautiful … simple , EYE CATCHING , TDF colourful , redolent of both early 20th Century transport and the golden age of real cycle racing !!!

  • Bright, simple, eye catching and spot on creative.

  • Wonderful illustrations, cleaver

  • Luke

    Can you buy any of these prints?