CR Blog

Progress Packaging's Tour de France-inspired musettes

Graphic Design, Illustration, Type / Typography

Posted by Rachael Steven, 24 June 2014, 10:07    Permalink    Comments (2)

Progress Packaging has curated a selection of yellow musettes designed by creative studios, illustrators and cycling brands to celebrate the Tour de France's departure from Yorkshire this July.

The musette is a small cycling bag that sits between the shoulders, allowing cyclists to carry essentials during races. Progress has released 14 two-sided designs, which have been screen printed on to dyed yellow cotton, to celebrate the Tour's arrival in the county on July 5.

Contributors include Rapha, whose typographic design celebrates Yorkshire vernacular:

 

Irving & Co, which teamed up with John Broadley for this illustration celebrating Yorkshire-born cyclist Fred Crowther, known as The Whippet:

 

Supermundane (Rob Lowe), who took inspiration from cycling imagery:

 

I Love Dust, which created a Yorkshire rose out of chain links:

 

And cyclewear brand Milltag, which presented Vin de Coca - a cocaine-based energy drink 'that would have been a likley sponsor 100 years ago.'

 

M/M Paris' design presents two graphic stylised characters on a tandem:

 

Manual's references Yorkshire's peaks and rolling hills:

 

And Neil Stevens' features a model kit composed of essential elements of the race:

 

Progress has also released a promotional video, which features a group of cyclists riding in the Yorkshire countryside:

 

Musettes cost £15 each plus p+p - for details, see progresspackaging.co.uk/feedmyride.

 

Assembly

Build


Design Project

Commission

Studio Makgill

Intercity

2 Comments

Thanks CR, appreciate the thumb's up!
Bags live on line http://www.progresspackaging.co.uk/feedmyride where we also have a nice little promo video.
Bags on show at Cyclism show at the Leeds Gallery now....
simon farrow
2014-06-24 17:33:56


Nice project.
Dan
2014-06-24 20:34:38


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