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ESPN launches World Cup posters


Posted by Eliza Williams, 23 May 2014, 14:48    Permalink    Comments (18)

The footie fever continues with ESPN's launch of 33 posters for the 2014 FIFA World Cup, created by Brazilian artist and graphic designer Cristiano Siqueria.

The posters, which were created in collaboration with Wieden + Kennedy New York, feature star players from each of the teams pictured in goal celebration mode. ESPN will use the images throughout its coverage of the World Cup.

A selection of the posters are shown below, see the full set here.










The Netherlands

Ivory Coast





Agency: Wieden + Kennedy New York
ECD: Susan Hoffman
Creative directors: Brandon Henderson, Caleb Jensen
Art director: Mathieu Zarbatany
Design director: Serifcan Ozcan
Graphic designer: Ben Clark
Illustrator: Cristiano Siqueria


I just did a bit of research (not being the biggest football fan) and found out this is the 20th World Cup. I'm surprised more emphasis hasn't been placed on this fact. Even though Uruguay haven't won it since 1950, they're still the 5th most successful nation. Not bad going.

Anyway, looks like it's going to be a tumultuous event. All that money - players earning £100,000 a week, and then you have the favelas and abject poverty. The divide is going to be noticed. You can't have all that wealth up against the misery some people are forced through.
Alex M.
2014-05-23 15:13:00

I love the illustrations as they are very comic book like; also the structure and colour sets are very strong but I feel they aren't really targeted at the 'average football fan'.
As judgemental as this sound I feel they won't appreciate the quality and style of the illustrations and they may be a tad wasted on the viewers but aesthetically they are superb!
2014-05-23 15:14:49

2014-05-23 15:34:15

Well, you forget some countries, Croatia and Bosnia for example.
2014-05-23 16:01:44

The ESPN World Cup posters you designed and launched by ESPN are truly fantastic!! Very well done indeed.
However the Greece one is very grammatically wrong. The word should say "ΕθΝΙΚΗ".
It is being heavily criticized by media and on social media sites, blogs, etc. Please see attached
It is intended to read: "ΕθΝΙΚΗ" meaning "NATIONAL". "ΣΤΗΠΙΚΙ" is not even close to a word,
Please correct this as it is unfair that such a great piece of art is being criticized for grammar.
Theo Margaritis
2014-05-23 17:00:20

Great posters. Unfortunately the people involved in the creation of these posters didn't realize using Cyrillic in the Croatia and Bosnia-Hercegovina posters is a huge mistake. Note: War in Yugoslavia.

Had they done any research they would have used Glagolitic lettering for the Croatian poster.

A Graphic Designer.
2014-05-23 18:36:14

where can one buy these posters?
John Brown
2014-05-23 20:23:30

What is that on the Russian one? There's no latin R or S in the Russian cyrillic alphabet.
"S?VFR?IDUD" ?!? Great art and design, but someone should have copyedited these instead of saying, "ah, it's ALL Greek to me!" ... (I'll get my coat)
2014-05-23 22:45:19

Where is Ghana!!! There cannot be a world cup without the African Kings Ghana Nigeria
2014-05-24 14:48:05

Its great to see the world cup again, But Players earning over a £100,000 a week is just wrong, the poverty, hunger and crime just to put food on the table for the Brazilin people then you have the supper stars earning more in a week than most will see in there lifetime. Its like rubbing salt into a cut and I think the FIA got it wrong hosting the world cup here in such hard times for the Brazilin people.
London Wedding Photographer
2014-05-27 09:42:00

nice work :)
Don Sayemon
2014-05-27 22:41:00

France, Belgium, Spain, ... ???
2014-05-28 20:07:00

Last year ESPN International Marketing Solutions did a poster campaign for their 9-part documentary series Capitales del Futbol:

Loved their approach of using local artists to see the unique perspective of each city's futbol fan and culture.
2014-05-28 20:59:12

Good Work!!!

A Illustrative Designer based in Cochin, India.
2014-05-29 05:35:58

simply stunning!!!!! A work superb graphics!!!!
Paolo tiddia
2014-05-29 10:18:46

Good artistic stuff, great use of visual illustrative power.
Antony Bwana Amimo
2014-05-30 11:30:20

Lol at ones shouting for missing nations - all are included. #BlackStars et al ;p
2014-06-05 16:11:03

Can you people not read? Theres a link at the top of the article for the rest of the posters...
2014-06-07 07:23:47

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