Frank Budgen directs Taylors of Harrogate ad
BMB has created a curious new ad for coffee brand Taylors of Harrogate, which is directed by Frank Budgen. The spot eschews any of the usual themes that we might associate with coffee ads – steaming mugs, hands shaking beans – and instead takes us on an abstract journey into the unknown...
UPDATE: If you'd like to know more about how the ad was made (and the music), check out our post here
Rather than hide from the notion that coffee is a drug, this ad seems to embrace the concept, offering viewers a series of hypnotic images set to the bizarre strains of the mid-19th century song Listen To The Mockingbird. The only thing that feels ordinary here is the packshot, which floats in at the end alongside the tagline 'Welcome to coffee'. It's all a bit strange and unexpected, but kind of great too, man.
Stills from the ad, along with the finished spot, are shown below:
ECD: Trevor Beattie
Creative director: Simon Bere
Creatives: Tom Sillars, Danny Asensio
Director: Frank Budgen
Production company: Gorgeous
Love it, obscure, colourful, mesmerising, like a whole mini universe of images and objects. Thanks for making it!
Erm ... yeah, okay? Presumably this is to advertise their 'Jamaican' coffee is it?
still shouldn't mock, at least it's original.
Beautiful stuff, love the soundtrack. Something else from Frank for Hyundai -
who is whistling .
Love the soundtrack.
Check out a bit more information on the ad
The soundtrack is hypnotic. I love the ad's other worldliness.
Taylors coffee makes life worth living, this commercial is one of the best ever - I love it!
We visited Harrogate two years ago and had tea and cake at Betty's - what an experience!
Love the advert - music is restful and smooth just like their "lazy sunday" coffee, want this music as a ringtone.
Looooooooove it. So blissful in an age where everything is so much in your face.
Wonderful, wonderful ad! I'll even buy the coffee because of it, that's how much I like it - a first.
Listening to the whistling takes me back to my youth and hearing Ronnie Ronalde.
Lovely music. No relevance to the product. The visuals seemed more in line with The Clangers
Abe Lincoln's favourite song!
absolutely inspired to marry quirky images with nostalgic whistling can't hear it often enough
love it - sounds familiar - surreal!
Someone bring this out as a ringtone PLEASE so much better to hear that on the train in the mornings
Charming and wonderful. So good to have an advert that is not in your face: it should work well for Taylors! Adverts don't have to be about selling a/the product. Being memorable in themselves promotes the brand name
Put down my cup of coffee to watch this magical advert. Great stuff
Fantastic. Would like it as a ring tone, is there a chance of it happening?
Who made the recordng? Is it Ronnie Ronalde? I know my Dad could whistle like him......great, great ad and superb coffee too
lovely, let's have more info on music please and I will buy the coffee
Dylan the magic roundabout rabbit springs to mind with this advert though its doing its job with getting people talking about it. Im arty but not this arty!!
Wonderfully music best ad ever
This is a beautiful compilation which I heard years ago as a child and when I heard it on the TV being used for the Taylors coffee advertisement it took me back in time where nothing mattered and life was bliss - how things have changed!! As I now know the title of the music I can place it within my collection to reminisce of what days used to be!!
I have to have this as a ringtone. Mesmerising!
What a wonderful piece of music to use on a commercial.I don't think the whistler is Ronny Ronalde,as his style was more robust.My guess is the Australian entertainer,Albert Whelan,who incorporated light whistling into his act,He was popular on the radio when I was young i.e.the 1940's
Great ad. Very good coffee. More of both, please.
Superb ad - such a pleasure to see a truly original ad with a simple idea and a client willing to take a bit of a punt and trust the creative.
Draws you in. Haunting but beautiful at the same time. Well done chaps.
Brilliant add. My father is great a great friend of Ronny Ronalde, and is in touch with him on a regular basis. I'm sure he will be delighted to hear that his music is linked to this advertisment.
Great ad. Soon as I heard the whistling I thought Ronnie Ronalde. Remember hearing him out in NZ on an early morning radio show. He used to ring up and after a chat he would whistle a tune. Thought he was great. Glad to hear he's ok.
Just awful. The music is too obscure and actually makes me turn the sound off. Won't be bothering to try this coffee.
Where can I get it as a ringtone? Mum and me both lurve it! ;-)
If the coffee makes you trip like the music, im buying.
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