Knit creates talking window for Hiut Denim Co

Creative technology agency Knit have ‘hacked’ a shop window for the Hiut Denim Co using conductive ink to tell stories about the brand and its products

Creative technology agency Knit have ‘hacked’ a shop window for the Hiut Denim Co using conductive ink to tell stories about the brand and its products

The installation is at Rivet and Hide, a rare denim retailer in London’s Fitzrovia. It uses Bare Conductive Paint to allow passers-by to hear the story of Hiut (the brand founded in Cardigan by David and Claire Hieatt) and details about its jeans as they touch icons on the outside of the window. Knit claims that this is the first time that conductive ink has been used through glass and as part of an in-store retail installation.

A random audio sample using transducer speakers on the window is triggered as people walk past the shop, encouraging them to interact with messages such as “Our town is making jeans again. Touch the window to find out more.”

The icons are painted onto the inside of the window using the conductive ink, with wires linking to the relevant parts of a pair of jeans. The jeans are fitted with “various Arduino microcontroller units to control the audio samples and triggers,” Knit say. The conductive ink is able to detect someone touching the window icon, which in turn triggers the circuit to play the relevant audio sample.




  • Fulham Pest Controller

    Hmm a talking window? This is definitely something I want to check off my bucket list.

  • Alice

    Love this window! I’m going to check it out next week but must try and resist buying a pair – Hiut jeans are amazing.

  • abates

    A window; but it talks?! Love it. Nice interaction

  • What a marketing ploy, as soon as your interact with something you feel connected to it.
    So if those jeans are as expensive as I assume, a talking window is the best way to flog the massive price tags.
    Very clever, very cleanly designed.

  • Nick

    How audible is the audio in that location?
    Don’t see much of a call to action directing people to interact with the window.
    The audio itself seems a bit dull.
    It’s all a bit gimmicky for me and doesn’t seem that well thought through.
    Can’t see it being that successful.

  • Troy Cayon

    A window that talks to users that press on the wall is a great way to market their product. I have always felt that clothes advertising has always been limited due to the fact that the only story to tell is by showing people in their clothing. This allows for a new story, by telling history of the brand, as well as other cool facts. It also a great way to catch the eye of those that walk by the store when seeing another person interacting with the window. The icons themselves help the brand keep it’s imagery as a pirate themed denim clothing line. This would help people to enter the store, after seeing such interface, I would be more inclined to see what this company has to offer. I think things like this could definitely be seen in the future on all store fronts, showcasing n and trying to sell the product as an advertisement in a more intimate realm.

    This is also a way to make a safer, more realistic alteration, making its way a digital store environment. I believe we will soon have spaces like this to keep actual stores in business instead of just having an online entity. I found this really interesting and a cool way to market.

  • Arch Sullivan

    Be good to see this adapted for display information instead of audio – wouldn’t work very well on a busy high street in its current form. Also, how regularly do they plan to clean their windows?