I’m Dreaming of a Type Christmas

The humble Christmas card offers creatives the chance to show off both their practical and conceptual design skills, use a range of seasonal patterns and shapes, and play of plenty of white – crisp and even – space. And this year, some of the best examples we’ve seen have used typography alone to get their festive greetings across

IMG_5453

Given our readership, we’re probably on the receiving end of some of the best designed Christmas cards around – and we’re always grateful to be sent so many from studios, agencies, illustrators and designers alike. (Graphic designer and CR columnist Daniel Benneworth-Gray writes about the annual tradition of deciding just what to send to all your contacts at this time of year in our new issue.)

While going minimalist is a thread we often see at this time of year (snow = white space), this December there seem to have been several cards which rely solely on type. So here are a handful of our favourites.

Shown above is Paul Belford Ltd‘s Christmas card – a Yuletide paean to the perennial issue of file naming. The stuffed .zip at the base of the tree, complete with appropriate date, is a lovely touch. Merry Christmas, Paul!

IMG_5451

When this arrived I was absorbed by the Letraset for a good few minutes before checking out the gold card that came with it. All became clear: the missing letters on the sheet were used to spell out the festive message from design studio, March.

The typeface (they explain) is Korinna Extra Bold, designed by Edward Benguiat and Victor Caruso, first published by ITC and then released as a dry transfer by Letraset in 1974. Merry Christmas, March!

IMG_5441

This seasonally evocative number is from Reed Words, the writing agency founded by Mike Reed. The card has the chronology of a “perfect Christmas” down to a tee – and also serves as a sneak peek at their new identity, designed by Dutchscot. Merry Christmas, Reed Words!

IMG_5449Finally, this card from Cartlidge Levene is based on the design of a punch card (or roll) which would, in theory, play Silent Night on a music box or player piano. It uses a lovely small point stencil type, too. Merry Christmas, Cartlidge Levene!

We’re on the look-out for more Christmas minimalism this week and will post other type-related cards here as we receive them.

Update:

And as if to show that once you start talking about a trend, someone will come along and buck it… here’s agency CP+B‘s decidedly maximalist typographic effort, just received. Merry Christmas, CP+B!

IMG_5456
  • Mirka Kurčíková

    how can I get my hands on the first one? the tree one?