Cannes Lions 2015: The winners and some reflections

Well it’s all over for Cannes Lions for another year. The juries have deliberated, an unspeakable amount of rosé has been drunk, and it’s time to round up the major winners. Brace yourself, there are a lot…

Well it’s all over for Cannes Lions for another year. The juries have deliberated, an unspeakable amount of rosé has been drunk, and it’s time to round up the major winners. Brace yourself, there are a lot…

Cannes had an exhausting number of categories this year so we’re sticking to just the Grand Prix gongs here. If you want to find out who picked up the Golds, Silvers and Bronzes – and there is some great work honoured there – visit canneslions.com.

Right then, here we go:

 

Grand Prix Film: Geico, Unskippable: Family; The Martin Agency

 


Grand Prix Film: Leica, 100; F/Nazca Saatchi & Saatchi

 



Grand Prix Titanium: Domino’s Pizza, Emoji Ordering; Crispin Porter & Bogusky

 


Grand Prix Integrated: Jordan, Re2pect; Wieden + Kennedy New York

 


Grand Prix Film Craft: John Lewis, Monty The Penguin; Adam&EveDDB

 


Grand Prix Innovation: What3Words

 

Grand Prix Cyber: Under Armour, I Will What I Want; Droga5 New York

 


Grand Prix Radio: Soundcloud, The Berlin Wall of Sound; Grey Berlin

 


Grand Prix Product Design: Lucky Iron Fish Project

 


Grand Prix Design and Grand Prix Promo & Activation: Volvo, LifePaint; Grey London

 


Grand Prix PR: Always, Like A Girl; Leo Burnett

 

Grand Prix Creative Effectiveness: Volvo Trucks, Epic Split; Forsman & Bodenfors

 


Grand Prix Media: Vodafone, Red Light Application; Y&R Istanbul

 


Grand Prix Glass: P&G Whisper, Touch the Pickle; BBDO India

 

Grand Prix Outdoor: Apple, Shot on iPhone6; TBWA Media Arts Lab

 

Grand Prix Direct: Volvo, The Greatest Interception Ever; Grey New York

 


Grand Prix Mobile: Google Cardboard

 

Grand Prix Press: Buenos Aires Public Bike System, Never Stop Riding; The Community

 


Grand Prix Health: Astrazeneca, Take It From A Fish; DigitasLBi

 


Grand Prix Health: Sport England, This Girl Can; FCB Inferno

 


Grand Prix Health: Always, Intimate Words; Leo Burnett Mexico

 

Grand Prix for Good: ALS Ice Bucket Challenge

 

There were no Grand Prix gongs awarded in either the Branded Content & Entertainment or Creative Data categories.

Despite this year’s Cannes Lions having a record number of categories and gongs, oddly the crowds at the festival seemed less preoccupied than usual with what was going to win.

Perhaps it was because there were no sure fire winners this year, no Epic Splits. Perhaps it was because of category confusion: for while there may be more than ever, there remains endless debate about what fits where, and even exactly what some awards are meant to be recognising.

Perhaps it was because some of those projects that did pick up the major gongs proved controversial (especially in Product Design, where the agency that entered the Grand Prix-winning work, Geometry Global Dubai, has had its name removed from the award after complaints broke out online over its involvement in the project), so negative talk dominated.

Perhaps it was because it’s more fun to talk about the various celebrities that attended the festival or share stories about the pains of just getting to Cannes during the French taxi strike. The plucky duo who were caught ‘expressing their love’ on the red carpet late at night was also a popular conversational diversion.

Who knows.

What is clear is that the festival is more vital and vibrant then ever, and it feels increasingly essential to attend, as, well, everyone else seems to be there. Whether the awards are as big a part of the draw as they once were is open to question but they remain the backbone to the festival, and the winners this year reflect an industry that is diverse and interesting, even after the quibbles over some of the awardees are put aside.

But if you’re tired of the ever-expanding list of awards, I severely doubt we’ve reached the peak yet – in fact, the way things are going, Cannes Lions will soon stretch even further into a second week, a development that most of our livers surely cannot take.

canneslions.com

  • Eliza, you too have nothing to say about the winners? There are a lot of interesting and creative projects on display here. Instead you talk about the number of categories, and how no one has been talking about the projects themselves.

  • One thing to be picked up from this year’s winners is how the filmmakers are connecting with their audience on a meta-textual level. They are not just creating a conversation about their brand, but also creating a conversation about video production and the nature of the way videos are exhibited today: YouTube and the internet.

    The purest examples of this are the wildly successful Geiko Unskippables and Always #LikeAGirl. You can also see shades of it in Leika’s 100, I Will What I Want, and Shot on Iphone.

    I just posted an article about #LikeAGirl, which tackles this question: How is YouTube changing filmmaking?
    http://www.newvisionmedia.co.uk/news-and-events/how-is-youtube-changing-filmmaking/

  • Ed

    Notable contributions from Dave Trott: http://bit.ly/1fEqfrT

    and Ben Kay (not the rugby one, the MAL Cannes-award-winning one): http://bit.ly/1Io0xmN

    … about the utter pointlessness of ad award ceremonies like this.

  • Hmmmm. Interesting vids, Inspired or insipid? You decide!

    Good to see Volvo are splitting the atom now mind!

    Thanks

  • Stef

    Once again, most of the design categories were won by ad agencies. This isn’t because design agencies aren’t doing amazing work. It’s probably because the cost of entry is so price-prohibitive that design agencies simply can’t afford it! And… because I suspect that more and more design agencies are coming to the (excellent) realisation that their money is better spent on awards that recognise the effectiveness of their work, rather than the merits of their craftsmanship. By virtue of simply existing as an agency, most prospective clients will assume the agency is creative so no creative kudos by awards schemes is needed. But prospective clients do want proof that the work actually works!