Mad Men bench unveiled in New York

A bench made in honour of the US TV show Mad Men has been unveiled outside the Time & Life Building in New York, the fictional home of the show’s agency, Sterling Cooper Draper Pryce. Designed by Pentagram, it features the unmistakably louche silhouette of ad man, Don Draper

A bench made in honour of the US TV show Mad Men has been unveiled outside the Time & Life Building in New York, the fictional home of the show’s agency, Sterling Cooper Draper Pryce. Designed by Pentagram, it features the unmistakably louche silhouette of ad man, Don Draper…

 

Installed by the AMC cable channel to coincide with the show’s final series (the first episode of which airs on Sunday April 5), the bench will be on display in the Time & Life Building Plaza at 1271 Avenue of the Americas from now until the summer months.

Designed by Pentagram New York’s Lorenzo Apicella, Michael Bierut and Emily Oberman, the “monument” to the show takes the form of a 12-foot-long rolled steel plate bench, with the silhouette of Draper – arm draped along the back of a couch – cut from the metal seat.

 

The distinctive image of Draper appears in the show’s opening titles, designed by Imaginary Forces. Since Mad Men first aired the silhouette has become something of a symbol for the programme, indicative of 1960s glamour. On the bench, white painted graphics highlight a shirt collar, cuff and cigarette – unlit: no smoking in public plazas, Don.

Pentagram project coordinator Julia Lindpainter worked with the cable channel and the bench’s fabricator, DCL, to manage the design’s execution.

 

Project Team: Lorenzo Apicella, Michael Bierut and Emily Oberman, partners-in-charge and designers; Jonathan Correira, designer; Matthew Clare, associate and designer; Dragan Skuljevic, designer; Julia Lindpaintner, project coordinator.

  • Zander

    Looks cheap. Also – why is he not actually resting on the chair? Shouldn’t he be on the end?

    Shame as its a nice idea.

  • I bet it was originally proposed that he sat at the end but someone on a committee thought it would be a better photo op for tourists is someone could sit either side of him. I’m surprised he’s still got a cigarette in his hand or is that a lump of chalk?!

  • Andy

    Don’t know if i agree with you guys above. Surely it was created as a photo op, so why not maximise it’s potential as such?

  • Greg Kindy

    Don Draper flirts with the tragedy of being 2-dimensional. That’s the show; that’s the bench.

  • S

    Why is this design news?

  • Alex

    adidas are right; #ThereWillBeHaters

  • Greg Kindy

    Alison Bates gives a good insight. It would be a better design choice if he was at the END of the bench.

  • Ben L

    Nice idea, execution lacking