Warning: design porn

Landing with a resounding thump on graphic designers’ desks throughout the world right now is an enormous new sample book from papermakers Arjowiggins. Cue mass designer drooling

Landing with a resounding thump on graphic designers’ desks throughout the world right now is an enormous new sample book from papermakers Arjowiggins. Cue mass designer drooling

 

Film by Dan Tobin Smith

 

Graphic designers do love a good paper sample, this, however, takes things to a new level. Designed by North, The Paper Book contains the complete collection of Arjowiggins‘ creative papers, across all its different brands .

 

 

The feel is of a reference book, reinforced by the sub-title: ‘international standards for creative papers’. The cover sports a new wordmark, designed by North as part of a wider branding project for the paper company.

 

 

There are no dividers, sections or folders, just page after page of different A4 papers, plain except for a brief description printed on each sheet.

 

Aside from the pure visual appeal of leafing through it all, there are some important intentions behind the design of the book, according to Arjowiggins’ luxury brands & marketing director Christophe Balaresque. “[In the past] all the papermakers, including us, thought that it was important to demonstrate that you can print on these fine papers,” he says, so most used printed samples. Now, however, papermakers recognise that designers prefer to show paper samples to their clients as blank sheets.

 

 

Arjowiggins deliberately shied away from showing the papers used in specific contexts – such as a business card or brochure cover – encouraging designers to consider any paper for any task.

Accompanying the main book is a separate folder containing swatches of all the stocks.

 

Photography: Lee Mawdsley

 

As paper and print increasingly become luxury items, papermakers are upping their game in terms of their communications materials and branding. Last year saw Made Thought rebrand GF Smith while SEA have been working with Fedrigoni and James Cropper recently rebranded.

Arjowiggins’ gorgeously-produced Paper Book is the most complex sample book we’ve seen to date. Collating and binding all those different stocks alone must have been a phenomenally difficult task. It’s one that has resulted in an object that is functional but also beautiful in its own right.

 

Concept and design: North
Printed by: Lecturis
Collated and gathered by: Makk
Binding and finished by: Patist/Den Dolder

  • Nat Foreman

    would like to make a considered, thoughtful and professional comment. But all i can think is ‘ oh god I want one.’

  • Heather

    …. Drooling, tell me where I can get one!

  • Kasia

    Where?!…. Need..one..now…please & thank you.

  • David

    I like the simplicity of the execution, but I feel the format is cumbersome. I don’t see why this couldn’t have been done at half the size. Other designers have suggested to me that the large sheets are good for getting a ‘feel’ for the paper, but I fail to see how you couldn’t get the same experience from an A5 book.

  • Jouvet

    You want one?? ?Easy, contact Antalis !

  • ana

    i want one!!!!

  • Rik

    It was a pleasure for us to make this wonderful book of papers!

    one extra thing: we worked together with 3 binders, not 2 binder.
    The last hardcase binder was Abbringh in Groningen.

    All best,
    Rik van Leeuwen
    Lecturis
    rik@lecturis.nl

  • HOw to buy one pls .. i am fromm Egypt and i need one very urgent 😀

  • Ashley Dooley

    I feel like the simple execution of only having the paper samples themselves, rather than a long description of each is a great way to attract the target market (Graphic Designers). Also, I feel that the reason they made the book in the larger size was to give it an official feel, while resembling a dictionary. The fact that they print the information directly on the paper reinforces the message that they are conveying, which is, that designers shouldn’t be confided to a predetermined use for different types of paper. Additionally, I still feel that Graphic Designers could use these samples to clients, even though they have some text on them. Making the book available worldwide is great for expanding the market for profit for the seller, especially since this profession takes place worldwide. Also, it doesn’t have a cultural barrier due to the fact that it has papers of all weights and colors. There are even multiple languages on the front of the book. However, a possible language barrier could be an issue for the interior text of the book.

  • Hana

    I like this book! I guess this would be an essential book for graphic designer or any type of designer that works with print products. It is better that you can show sample of paper to clients and also you can have a great range of choice of paper while designing. I’ve been in touch with many of the books with sample papers, however none of those is as a complete collection of this one. Besides the book, the advertising video is catchy. I believe that they reverse a video to produce that kind of video. It makes extremely eager to get this book and touch with my own hands. One other thing about the marketing method: I can’t find any copies through amazon US, the only way to buy it is through their website and use EURO. I really like that if they could really make this book published worldwide.