The Super Bowl can often bring out a touch of earnestness in advertisers, with dogs in particular regularly used to tweak the heartstrings of viewers (I’m looking at you, Budweiser). Happily Heinz has turned its back on all that gloop here though, and gone for out-and-out funnies, pairing sausage dogs in hotdog outfits with grown men and women dressed as bottles of Heinz condiments, all set to the plaintive wail of ‘Without You’ by Harry Nilsson.
If that doesn’t get you reaching for a hot dog on game day, I honestly don’t know what will.
CR will run a full review of the Super Bowl ads the morning after the game.
Agency: DAVID Miami
CCO: Anselmo Ramos
Creative directors: Russell Dodson, Antony Kalathara
Creatives: Juan Pena, Ricardo Casal
Director: Jeff Low
Production company: Biscuit
Post: The Mill