Ikea Singapore’s cute Valentine’s Facebook campaign

Brands are all over Valentine’s Day this year. Here is one of the sweeter offerings out there – a series of amusing love-themed illustrations from Ikea Singapore, released via Facebook.

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The cartoons gently mock some of Ikea’s best-known idiosyncrasies, including the complicated assemblage of its products, the quirky names the brand uses for its furniture, and, of course, the inevitable Ikea hot dog.

You can view the set in situ on Ikea Singapore’s Facebook page at facebook.com/IKEASingapore/.

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Credits:
Agency: BBH Asia Pacific
ECD: Scott Mcclelland
Creative director: Tinus Strydom, Maurice Wee
Creatives: Bae Soo Yeon, Natalia Dudek