Cillit Bang goes glam in amusing new spot

Cleaning product brand Cillit Bang channels Flashdance – yep, Flashdance – in its first global ad campaign, from BETC Paris.

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For those of us used to Barry Scott, Cillit Bang’s brash former ambassador, this spot will signal something of a change. But the brand is keeping its tongue firmly in its cheek here still, when a glamorous mechanic (played by Daniel Cloud Campos, a lead dancer for Madonna) is set a task to clean a filthy garage. Of course, only Cillit Bang will do, along with some serious dance moves.

Who knew cleaning could be such fun?

Credits:
Agency: BETC Paris
Creative directors: Stephane Xiberras; Jacques Jolly
Creatives: Alexandre Saad, Marie Baillot, Guillaume Rebbot, Clement Hedouin
Production company: Partizan
Director: Michael Gracey