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News and views on visual communications from the writers of Creative Review

2007: Your Favourites?

Patrick 14/12/07, 11:48

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Overpowered album sleeve, art directed by Scott King. Photography: Jonathan de Villiers

It’s that time of the year, when all the papers and magazines are filled with endless lists of the highlights of the past 12 months. Which got me thinking about what I’d choose. And the first thing that came to mind were these - the sleeves for Roisin Murphy’s Overpowered album and single. Any idea that can be described as ‘Ziggy Stardust in Wimpy Burger’ gets my vote…

Art director Scott King says that his “intention [was] to create an image of Roisin as a ’24 hour a day’ pop star …she would always be in character, regardless of the banality of the situation”. So he and photographer Jonathan de Villiers dressed her up in a series of extravagant outfits by the likes of Gareth Pugh (for the album, above) and Viktor & Rolf (for the single, below) and set about plonking her down in the most banal places they could find.

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In his Ziggy phase, Bowie literally seemed like he’d been beamed in from another planet - this incredibly beautiful, glittering apparition, rendered all the more dramatic when cast against the suffocating drabness of 70s Britain. Murphy makes similar waves, with a healthy sense of her own ridiculousness thrown in. But this is what great pop music, and great pop stars have always been about. Setting themselves against the mundanity of their surroundings, bringing some much-needed glamour into the world, and not taking themselves too seriously along the way. Think of ABC and The Human League in Sheffield, or even Boy George in Deptford. It’s why a lot of the best music comes out of periods of economic depression and places of grim greyness.

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Overpowered fold out/concertina from album inner sleeve

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So that’s my favourite - what about you?

Comments(8 comments)

Such an ace campaign. I really loved this one too. Everything about it just seemed to click. I’ve been amassing a collection of the best things of the year which I’m sprinkling throughout my blog at boico.net/blog . Trevor Jackson’s ‘I Hate Music’ compilation for his label, Output Recordings, is up at the top of my list as too.

Posted by Michael (Boicozine) on 14/12/07, 12:11 pm

The Guardian campaign by WK London has really stuck with me this year. I often have to have a look at it just to remind myself just how beautiful it is. It’s simplistic but so intelligent. A direct, and up front approach to the guardians core values. I love it!

Posted by Hannah Macdonald on 14/12/07, 5:19 pm

some coincidence that hannah macdonald links herself to a WK website? umm.. hannah do you work for WK… do you? do you?….doooo you………did you do this work hannah… did you…did yoooouuuuuuu….?

Posted by Rich on 14/12/07, 7:09 pm

I think Hannah’s put the link to the work up as her “name” link for some reason - she’s actually a designer at Preview.. (http://www.preview.co.uk)

Posted by creativereview on 14/12/07, 7:18 pm

ok..all is forgiven

Posted by Rich on 14/12/07, 7:26 pm

your a bit weird Rich. Yeah i agree with Hannah those WK ads are sweet. Good choice.

How about the new bravia ads. A bit predictable maybe.

Posted by Michael Patrick on 17/12/07, 4:20 pm

sorry, my bad, no i didnt work on them simply admire them, obviously misunderstood the idea behind the URL field…
The Sony Bravia Ads: i prefer the first two ads to the third!! didnt have the same effect i dont think!

Posted by Hannah Macdonald on 17/12/07, 6:27 pm

Interesting responses to what I now realise is a rather ambiguous question. Because of the example chosen, I read it as what was your favourite music-related design… in which case I’d plump for either Airport Symphony or Scott Walker’s And Who Shall Go To The Ball? And What Shall Go To The Ball? (Both visible at Hard Format.)

Posted by Colin, Hard Format on 17/12/07, 8:11 pm

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