Cadbury’s remixed


Gorilla remixed to Total Eclipse of the Heart

Fallon’s enormously successful Cadbury’s ads return to our screens this evening with remixed soundtracks. Both Gorilla and Airport Trucks will play out in full length, taking up the whole of an ad break during the finale of Big Brother on Channel 4, at 10.30pm. The new version of Gorilla (shown above) is cut to Bonnie Tyler’s Total Eclipse of the Heart, while Airport Trucks will be set to Bon Jovi’s Living on a Prayer, which, rumour has it, was the ad agency’s original preferred soundtrack for the ad.

Both remixes have been overseen by Fallon’s creative director Juan Cabral, but they do smack slightly of Cadbury trying to ‘milk’ the success of the original spots. But we will let you make up your own minds… At present I can only find Gorilla on YouTube but will add Trucks if it appears.

Comments...

http://www.youtube.com/watch?v=HBYNOdMkBEo

matt
05/Sep/08, 11:18 am

The new Gorilla spot is funny if you’ve been watching BB this summer. Otherwise it’s an inside joke that makes no sense (or at least the same amount of sense as the original ad).

I actually hadn’t seen the Trucks ad before. Not sure which music I prefer; there seem to be a ton of remixes on YouTube.

Prescott Perez-Fox
05/Sep/08, 1:27 pm

Sorry i nodded off.

matt
05/Sep/08, 1:38 pm

Phil Collins in a cage with a real gorilla - more ringside chocolate anyone?

Chris
05/Sep/08, 2:40 pm

Just plain lazy. I generally like the work from Fallon, but both these ads left me cold.

If it’s an in joke for BB viewers then surely it’s going to reach two members of the population?

simon
05/Sep/08, 3:57 pm

That was very strange… almost disturbing. I did love that song, but now I’m troubled with the image os a gorilla and cadbury chocolate.

Mel
05/Sep/08, 6:27 pm

Simon:
‘Total Eclipse of the heart’ remix already has more than half a million hits on youtube. Those two watching BB and all of their family members must have spent all night clicking on it, right?

Jun
06/Sep/08, 8:30 pm

Jun,

You may want to read the newly updated description of the video with “more than half a million hits.” It’s an amateur creation that was added over a year ago by someone who has no connection to Fallon. It amassed almost all of those views over the course of a year, not in a couple of nights after they showed it on Big Brother.

The newly added version, which is linked on this blog, only has about a thousand views. Easily manageable for a couple of highly dedicated BB fans.

Neale
08/Sep/08, 3:55 pm

The remix is incredibly successful on you tube so it makes sense to pay tribute to it and that’s certainly a first in advertising history. I don’t know why you’re being so bitchy about it.

John
09/Sep/08, 12:31 pm

I wasn’t being bitchy about the ad itself. Sorry for the tone, I just had a silly compulsion to set Jun straight.

The guy on youtube just seems happy that they used it anyway, so nobody loses :)

Neale
09/Sep/08, 7:01 pm

has anyone seen all the other mash-up ads coming out? seems like the credit crunch has started a craze

http://ideasbrothers.net/?p=137

rob and tom
11/Sep/08, 5:57 pm

I’ll be bitchy about the ad. It’s plain crap. The intellectual equivalent of writing C*NT in big letters, followed by Cadbury’s branding. The trucks are no different.
It’s on a par with any drivel spewed out by a 19 year old up past their bedtime.

Just because it’s obscure doesn’t make it good.

Nobody wants to hear it
23/Sep/08, 11:50 am

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