CR Blog

News and views on visual communications from the writers of Creative Review

Archive for the 'Commercials' Category

New Cadbury’s Ad

Eliza 29/03/08, 10:48



Trucks, Cadbury’s ad, Agency: Fallon. Director: Juan Cabral. Production company: Blink Productions

The follow-up to the hugely successful Cadbury’s Gorilla ad, from Fallon ad agency, airs on TV later today, but you can watch it here for a sneak preview.

With a soundtrack of Queen’s Don’t Stop Me Now, it retains the retro styling of Gorilla, but otherwise slightly lacks the out-and-out weirdness that made the first ad so special. It does perhaps offer a hint of why BA has been having such baggage-handling problems at the new Terminal 5 airport though…

Escape Awards: The Winners

Mark 28/03/08, 12:13

Ford Flexifuel
From the Flexifuel ad for Ford by Glassworks

Last night Tate Modern played host to the Escape Awards, the annual ceremony held by the London-based computer graphics and VFX school, Escape Studios, to honour the work of the UK’s best CG talent. Nominees included Framestore CFC, The Mill, MPC and Glassworks with a wide range of work up for each of the eight awards, ranging from student shorts to CG for Doctor Who, Harry Potter and Guinness. Well done to Framestore, who took three of the big trophies – click through for the full results…

The People Behind Those Biblical Google Earth Images

Eliza 14/03/08, 13:38

2566_moses.jpg
Moses Parting the Red Sea, from God’s Eye View, a series of scenes from the Bible re-imagined via Google Earth. All works by The Glue Society, unless otherwise stated

The Glue Society, the company behind God’s Eye View, a series of images that re-imagine key scenes from the Bible as if captured on Google Earth (which caused something of a stir on the CR blog at the end of last year) was ten years old last month. This is their story.

Tipping “Pot”

Mark 12/03/08, 19:15


New from AKQA and director Dom Bridges is this excellent spoof of the most expensive ad ever created – Guinness’ Tipping Point. In the remake, lighters, fags, phones, cones, wheelie bins and fridges all contribute to the domino rally, resulting in, no, not a pint of the black stuff, but a warming Pot Noodle. While the action has moved from rural Argentina to two housing estates in Kilburn and Gospel Oak, north London, the self-satisfaction (and no doubt, budget) of the original has also been well and truly left behind. And yes, as with all the cast, the dialogue at the end is that of a “real” person, not an actor. Oh dear Matthew…

The Mighty…errr…Puffs?

Gavin 11/03/08, 13:14


Spotted this ad on the telly-box last night. The Sugar Puffs Honey Monster is back and stars in a new ad (created by agency Bray Leino) - in which he is seen making up a whacky rhyme (about eating Sugar Puffs) with some actor who seems to be in every other TV ad at the moment…

Sweet as (Swiss) Sugar

Patrick 07/03/08, 12:21

Spill some sugar on a table and the urge to dip your finger in and draw is irresistible - or is that just us? Anyway, far nicer than our sticky efforts are four new commercials for Swiss Sugar…

Launch the Images of the Week Player
Categories
Monitor

Inside North Korea as photographed by a Russian news service. (Link: Coudal)

So the sun's been shining this week in Blighty... but the guys at Hunter (purveyors of posh wellies) are no fools. They've just launched a spanky new website (by Edinburgh-based design firm, Lewis) in time for the British Summer

Adrian Shaughnessy's Graphic Design on the Radio series starts again tomorrow (9th May) with Spin's Tony Brook, followed by John Walters and Simon Esterson of Eye, Simon Waterfall, KarlssonWilker and Mike Dempsey. Tune in at Resonance FM

Iron Man is the latest feature film to get a 'remixed' trailer (to be distributed virally) courtesy of VJ boffins Addictive TV

Production company Up The Resolution has a spanky new website

The finalists for the UK's Angel of the South are announced: is it us or are they all a bit uninspiring?

Designer and illustrator Stephen Kelleher has just produced a smashing limited edition poster that's available from his website's shop

A new development on the flash mob: freeze mobbing

The Adam and Ron Show is the title of the exhibition of Ron English and Adam Neate's work that opens today at London's Elms Lesters Painting Rooms

D&AD Pencils on sale in market store! Not really... it's a promotion for the awards dinner

An artwork has died in the Design & The Elastic Mind exhibition at MoMA New York

NODE and Kate Moross are the two latest artists to create limited edition, two colour (red and black) prints for If You Could's 2008 print series project

Vignelli's NYC subway map: updated and available as a limited ed. print of 500, from Men's Vogue (link: QBN)

BRAG – a Brighton-based collective of gig poster artists are having an exhibition of their work every weekend in May

Frieze has a terrific interview with Rob Janoff, designer of the original Apple logo