CR Blog

News and views on visual communications from the writers of Creative Review

Archive for the 'Commercials' Category

The Sweet Sound of Success

Gavin 07/05/08, 14:53

Ode To Ford still
Still from the Ode To Ford ad written by Ogilvy London and directed
by Noam Murro. Now the victim of a rather funny YouTube-hosted spoof

In this day and age, it’s never been easier to doctor audio or visual material with tools on our computers. When we posted up the latest Cadbury’s ad from Fallon (that features a host of airport vehicles racing each other to the soundtrack of Queen’s Don’t Stop Me Now) a few weeks ago - almost immediately people responded by posting links to spoof films or versions with soundtracks tweaked for maximum hilarity. On one hand spoofs are made to poke fun at an original piece of work – but on the other, they acknowledge the original as a valid cultural reference point. So you could say, you know you’ve made it when your work is spoofed or parodied…

Dream Big

Eliza 28/04/08, 16:45


Isles of Scilly film part 1 for adidas ‘Dream Big’ campaign by 180 Amsterdam

As UEFA Euro 2008 rapidly approaches, the footie-related advertising cometh. This latest football fare comes from 180 Amsterdam for adidas, and consists of a series of films shown online based around the theme ‘Dream Big’. The films’ twist is that rather than concentrating on the big teams that are vying to win Euro 2008, they look instead at some of the world’s smallest teams, and stresses that they too can dream big, no matter how tiny they might be.

Nike 1/1 Art Prize

Eliza 25/04/08, 10:55



Nike 1/1 film, by AKQA. Creatives: Davor Krvavac, Greg Mullen, Nick Bailey

Art and football become unlikely bedfellows in a new competition launched by Nike, which offers the chance for artists to exhibit during the Basel Art Fair and design a limited edition series of Nike Dunks.

New Sony ad

Eliza 16/04/08, 10:15



Foam City, Sony ad, agency: Fallon London. Production company: HLA. Director: Simon Ratigan

Fallon in London has come over all foamy for its latest spot for Sony, directed by Simon Ratigan, which sees white bubbles released over a city, whose people seem remarkably happy to receive them.

With it’s slow-motion feel and sparse soundtrack, the ad has strong echoes of the Fallon’s earlier Balls spot for Sony Bravia, but this time without all the colour.

New Cadbury’s Ad

Eliza 29/03/08, 10:48



Trucks, Cadbury’s ad, Agency: Fallon. Director: Juan Cabral. Production company: Blink Productions

The follow-up to the hugely successful Cadbury’s Gorilla ad, from Fallon ad agency, airs on TV later today, but you can watch it here for a sneak preview.

With a soundtrack of Queen’s Don’t Stop Me Now, it retains the retro styling of Gorilla, but otherwise slightly lacks the out-and-out weirdness that made the first ad so special. It does perhaps offer a hint of why BA has been having such baggage-handling problems at the new Terminal 5 airport though…

Escape Awards: The Winners

Mark 28/03/08, 12:13

Ford Flexifuel
From the Flexifuel ad for Ford by Glassworks

Last night Tate Modern played host to the Escape Awards, the annual ceremony held by the London-based computer graphics and VFX school, Escape Studios, to honour the work of the UK’s best CG talent. Nominees included Framestore CFC, The Mill, MPC and Glassworks with a wide range of work up for each of the eight awards, ranging from student shorts to CG for Doctor Who, Harry Potter and Guinness. Well done to Framestore, who took three of the big trophies – click through for the full results…

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Another green screen cock-up for John McCain? Nope, but perhaps the techies got their image searching wrong...

456 million Indians live on less than $1.25 a day, so why are some of them modelling $10,000 bags in the latest issue of Vogue India?

Fabien Baron's Interview redesign is given a thorough working over by Andrew Losowsky over at Magtastic

"In a world..." Don LaFontaine, gravel voiced king of the film trailer voiceover, died on Monday. The Guardian has an appreciation of his unique talent

Build and Andreas Samuelsson are the two latest artists to create limited edition, two colour (red and black) prints for If You Could's 2008 print series project

London's ICA is now free. Yes, from today (September 1st) there is no charge to enter galleries or the café/bar

Why America is Fucked... graphically at least (Link: DO)

Spot the artist in Liu Bolin's fantastic Camouflage series of photographs (link: Coudal)

Anthony Sheret launches a great new site, with a wide range of work from his impressive graphic design portfolio

How Design Can Save Democracy. The AIGA redesigns the US election ballot paper, highlighting just how bad the current design is. (Link: DO)

Artist Cai Guo-Qiang , director of visual and special effects at the 2008 Beijing Olympics, answers some of the controversies over the opening cermony (link: Artnet)

"Please Do It At Home." Interesting signage from the Tokyo Metro. (Link: Coudal)

Illustrator Paul Davis is Adrian Shaughnessy's guest on his Resonance FM show, Graphic Design On The Radio - today (Friday 22 August) at 4pm

Say it the Sewell way with the Sewell Sampler! (Link: Culture Shot)

The world's largest record collection – the life's work of Paul Mawhinney of Pittsburgh, Pennsylvania – is up for sale. Bidding starts at $3 million...