CR Annual: the winners
The May issue of Creative Review (above) features 100 pages of work selected for this year’s Annual. The very best of those make up our Best In Book section: details of the winners here…
Archive for the ‘Commercials’ Category
Snuff Movies
Are publishers the new record labels? Barely a week goes by without news reaching us of some new lavishly packaged re-releases, while there seems to be a spirit of innovation in book marketing that has been sadly lacking in the music business. Chuck “Fight Club” Palahniuk’s new book Snuff (out 20 May) is a case in point. Honest have been asked to direct three spoof porn movie trailers to help flog it, the first being The Wizard of Ass (above).
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The Sweet Sound of Success
Still from the Ode To Ford ad written by Ogilvy London and directed
by Noam Murro. Now the victim of a rather funny YouTube-hosted spoof
In this day and age, it’s never been easier to doctor audio or visual material with tools on our computers. When we posted up the latest Cadbury’s ad from Fallon (that features a host of airport vehicles racing each other to the soundtrack of Queen’s Don’t Stop Me Now) a few weeks ago - almost immediately people responded by posting links to spoof films or versions with soundtracks tweaked for maximum hilarity. On one hand spoofs are made to poke fun at an original piece of work – but on the other, they acknowledge the original as a valid cultural reference point. So you could say, you know you’ve made it when your work is spoofed or parodied…
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Dream Big
Isles of Scilly film part 1 for adidas ‘Dream Big’ campaign by 180 Amsterdam
As UEFA Euro 2008 rapidly approaches, the footie-related advertising cometh. This latest football fare comes from 180 Amsterdam for adidas, and consists of a series of films shown online based around the theme ‘Dream Big’. The films’ twist is that rather than concentrating on the big teams that are vying to win Euro 2008, they look instead at some of the world’s smallest teams, and stresses that they too can dream big, no matter how tiny they might be.
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Nike 1/1 Art Prize
Nike 1/1 film, by AKQA. Creatives: Davor Krvavac, Greg Mullen, Nick Bailey
Art and football become unlikely bedfellows in a new competition launched by Nike, which offers the chance for artists to exhibit during the Basel Art Fair and design a limited edition series of Nike Dunks.
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New Sony ad
Foam City, Sony ad, agency: Fallon London. Production company: HLA. Director: Simon Ratigan
Fallon in London has come over all foamy for its latest spot for Sony, directed by Simon Ratigan, which sees white bubbles released over a city, whose people seem remarkably happy to receive them.
With it’s slow-motion feel and sparse soundtrack, the ad has strong echoes of the Fallon’s earlier Balls spot for Sony Bravia, but this time without all the colour.
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New Cadbury’s Ad
Trucks, Cadbury’s ad, Agency: Fallon. Director: Juan Cabral. Production company: Blink Productions
The follow-up to the hugely successful Cadbury’s Gorilla ad, from Fallon ad agency, airs on TV later today, but you can watch it here for a sneak preview.
With a soundtrack of Queen’s Don’t Stop Me Now, it retains the retro styling of Gorilla, but otherwise slightly lacks the out-and-out weirdness that made the first ad so special. It does perhaps offer a hint of why BA has been having such baggage-handling problems at the new Terminal 5 airport though…
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Escape Awards: The Winners
From the Flexifuel ad for Ford by Glassworks
Last night Tate Modern played host to the Escape Awards, the annual ceremony held by the London-based computer graphics and VFX school, Escape Studios, to honour the work of the UK’s best CG talent. Nominees included Framestore CFC, The Mill, MPC and Glassworks with a wide range of work up for each of the eight awards, ranging from student shorts to CG for Doctor Who, Harry Potter and Guinness. Well done to Framestore, who took three of the big trophies – click through for the full results…
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The People Behind Those Biblical Google Earth Images
Moses Parting the Red Sea, from God’s Eye View, a series of scenes from the Bible re-imagined via Google Earth. All works by The Glue Society, unless otherwise stated
The Glue Society, the company behind God’s Eye View, a series of images that re-imagine key scenes from the Bible as if captured on Google Earth (which caused something of a stir on the CR blog at the end of last year) was ten years old last month. This is their story.
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Tipping “Pot”
New from AKQA and director Dom Bridges is this excellent spoof of the most expensive ad ever created – Guinness’ Tipping Point. In the remake, lighters, fags, phones, cones, wheelie bins and fridges all contribute to the domino rally, resulting in, no, not a pint of the black stuff, but a warming Pot Noodle. While the action has moved from rural Argentina to two housing estates in Kilburn and Gospel Oak, north London, the self-satisfaction (and no doubt, budget) of the original has also been well and truly left behind. And yes, as with all the cast, the dialogue at the end is that of a “real” person, not an actor. Oh dear Matthew…
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This month’s issue
CR Commissions
Special projects commissioned by Creative Review and our partners
Monitor
Rushes Soho Shorts Festival 2009 is free to enter and open for submissions across six categories: Short Film, Animation, Documentary, Music Video, Newcomer and Broadcast Design
Designing through the recession: Michael Bierut has some advice for 2009
There’s probably no God… The atheist bus campaign is to appear on 800 buses across the UK
Objectified, the new documentary film from Gary Hustwit, looks interesting. Marc Newson, Jonathan Ive and Karim Rashid all feature
The Vignelli Canon, a “little book” – available as a 50 page PDF – “for a better understanding of typography in Graphic Design”
The Wellcome Collection’s excellent exhibition War and Medicine has a website, Remembering War, which encourages people to post up their own memories of war
So what is the art of the Bush era? Well, Kevin Drum reckons its Damien Hirst and Jack Bauer in 24… (link: Andrew Sullivan)
Bizarre marketing image of the week: MillerCoors’ entire 1,200 person sales and marketing team come together to form the brewer’s new Pentagram-designed logo.
Playboy Mexico says its latest cover is nothing to do with the Virgin Mary, honest
Mojo is the name of a new software that allows you to share the content of your iTunes with friends…
Burger King launches meaty perfume
Santa’s Beard competition. Download the beard. Cut it out. Take a pic of yourself wearing it and send it to the guys at Un.titled. You could win a prize!
Something’s very wrong with the cover of January’s Tatler (and not just the subject matter). Clue: count the legs…
Eric Baker’s “images of the day” is always an intriguing post over at Design Observer
Framestore CFC’s new Christmas game is based on their forthcoming feature animation, Desperaux. Addictive (be warned!) platform fare starring a little mouse with big ears…