Ford Fiesta This Is Now ad, Agency: Ogilvy London, Creatives: Dom Sweeney, John Crozier, Production company: BlinkINK, Director: Noah Harris, Post-production: Framestore
The concept behind this ad for the new Ford Fiesta initially appears fairly straightforward. It opens with individual television screens appearing within a suburban setting, before coming together to form the rough shape of a car. The TVs then ‘drive’ through the city streets before morphing into the actual car at the end of the spot. So far, so car ad. What makes the commercial unusual, however, is what the television screens contain, and the way in which this content was created…
Wild Beasts, Brave Bulging Buoyant Clairvoyants, directed by One In Three
Here’s a selection of the best promos that have passed under our noses at CR lately - first up is this rather fine video from directing duo One In Three for the band Wild Beasts. Warning: can cause mild nausea.
Still from To Build A Home, a new film by Up The Resolution created for The Cinematic Orchestra’s forthcoming DVD, Ma Fleur
Here at CR, we get sent dozens of music promos every week. And most, to be perfectly honest, tend towards a predictable and frankly uninspiring formula as overstyled youths bounce around in a studio/street/park playing their instruments as a singer, usually lacking in charisma, good looks and sartorial elegance, mimes vocals to camera (yawn). Or worse, an aging, muscly popstar jumps around like she’s 21 wearing a leotard (for the love of all that is good in the world, make it stop, make it stop).
Refreshingly, a new video by Up The Resolution for Ninja Tune act, The Cinematic Orchestra – entitled To Build A Home – avoids clichéd music video formulas. Instead it combines beautiful cinematography with a talented cast of actors and an emotionally harrowing story line. The film is also unusual in that the soundtrack consists of two, rather than the usual one, track…
We’re delighted to announce that the CR blog is hosting, right here, right now, the very first screening of To Build A Home. Read on to view the film and to read a Q&A with director Andrew Griffin (UTR’s Griff) about the project…
London production company, th1ng, has created a series of five 30 second commercials commissioned by the COI through agency Farm. Three of the five films are directed by new directors recently signed to the production company…
Stills from Somers Town, directed by Shane Meadows, produced by Mother Vision for Eurostar
Somers Town, the new movie by Shane Meadows, director of the acclaimed This Is England, opens across the UK next week. On the surface it looks like a typically British movie, a gritty tale of urban life and friendship set on the streets near King’s Cross Station. However there is something that sets this film apart, and it comes from how it was developed, and, more keenly, how it was funded
For almost 20 years, Creative Review has been encouraging the next generation of talented creatives through our annual Creative Futures scheme in which we celebrate the promise of a selection of emerging talent in visual communications.
This year’s crop of Futures were selected by the CR editorial team – our only criteria were to find individuals or teams who we feel have an extremely bright future ahead of them and who are indicative of the future direction of the industry.
Just before Christmas, each of our selected Futures gave a talk at one of three Creative Futures events. We invited everyone coming along to the talks to bring a piece of work with them – an image, some text, even a piece of music. We then asked each of our Futures to produce a new piece of work responding to the experience of being selected for the scheme, giving their talk and to the work brought along. These projects were funded by a bursary provided to each Future by CR and PlayStation. Over the next week or so we will be posting up the resulting pieces of work plus documentaries on each Future, made for us by Fallon…
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As the Beijing Olympics opening ceremony gets under way, designers Jonathan Barnbrook and Pedro Inoue are urging the creative community to make its voice heard at website Remember Tibet. But do such projects ever achieve anything other than to make the contributors feel better about themselves? CR asked Barnbrook about his aims for the site…
Reprieve, the legal action charity founded by Clive Stafford Smith, helps prisoners who are facing execution, particularly those who are outside the reach of the law because of the ‘war on terror’, including those incarcerated at Guantanamo Bay. This Is Real Art has been working with them in order to raise awareness, making this short film among other things…
While some bands may scrabble to get one video made for a new single, Coldplay have two official ones for new single Viva La Vida, directed by Hype Williams and Anton Corbijn respectively. But are either of them any good? We’re not sure…
Special projects commissioned by Creative Review and our partners
Monitor
Rushes Soho Shorts Festival 2009
is free to enter and open for submissions across six categories: Short Film, Animation, Documentary, Music Video, Newcomer and Broadcast Design
Objectified,
the new documentary film from Gary Hustwit, looks interesting. Marc Newson, Jonathan Ive and Karim Rashid all feature
The Vignelli Canon,
a “little book” – available as a 50 page PDF – “for a better understanding of typography in Graphic Design”
The Wellcome Collection’s
excellent exhibition War and Medicine has a website, Remembering War, which encourages people to post up their own memories of war
Bizarre marketing image of the week:
MillerCoors’ entire 1,200 person sales and marketing team come together to form the brewer’s new Pentagram-designed logo.
Playboy Mexico
says its latest cover is nothing to do with the Virgin Mary, honest
Mojo
is the name of a new software that allows you to share the content of your iTunes with friends…
Santa’s Beard
competition. Download the beard. Cut it out. Take a pic of yourself wearing it and send it to the guys at Un.titled. You could win a prize!
Something’s very wrong
with the cover of January’s Tatler (and not just the subject matter). Clue: count the legs…
Eric Baker’s
“images of the day” is always an intriguing post over at Design Observer
Framestore CFC’s new Christmas game
is based on their forthcoming feature animation, Desperaux. Addictive (be warned!) platform fare starring a little mouse with big ears…
