Flora by Gucci ad, agency: REM, director: Chris Cunningham, production: RSA Films Ltd/Filmmaster, Post: Golden Square
Chris Cunningham is back with a new ad for Gucci. Although the idea that the master of dark and disturbing music videos has teamed up with a fashion brand may be a surprising one, the collaboration is most successful, with Cunningham managing to make the first interesting perfume ad we’ve seen in some time. The spot also features a reworking of Donna Summer’s I Feel Love, which was produced and arranged by the director.