Don’t try this at home


Levi’s viral by Cutwater ad agency, production company: Tate USA, director: Eric King

Levi’s has been seeding a number of these virals online (see the one with guys backflipping into jeans here), but this is our favourite to date. Debate is raging online about whether they are real - we presume they are not, but maybe who cares anyway…

Comments...

Sadly enough, I just saw the mythbusters where it required thousands of balloons (a hangar full) to lift a 4 year old girl off the ground, rendering this entirely unbelievable. This is a disappointment, seeing they had fooled me into thinking the jumping into the pants bit might have actually been real.

MD
08/Jul/08, 1:00 pm

“Debate is raging online about whether they are real…”

Pfft. Some people are too gullible. Still cool though, although the ‘jumping into jeans’ spot is probably my favourite.

Steve
08/Jul/08, 3:21 pm

Rubbish. They totally stole that idea from the last 20 seconds of this: http://youtube.com/watch?v=IME0kUgJ9qM

Coco
08/Jul/08, 4:08 pm

Simply because an image has been used before does not necessarily mean that it has been ’stolen’. There are so many coincidences in the design world simply because two ideas are similar we can’t jump to the conclusion that someone has been ripped of every time.

Besides, people being lifted by helium isn’t exactly fresh idea. Though the video has pulled it of very nicely.

Andy
09/Jul/08, 4:21 pm

Presumably the “debate is raging” between people who have absolutely no grasp of GCSE level science. Seriously though, the “backflipping into jeans” piece is much better than this one. It actually looks like it could really have been done by a few guys messing around, whereas it’s immediately obvious that this is a pro production - they’re making someone fly for chrissakes.

Phil Clandillon
14/Jul/08, 9:54 am

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