Weak Buttocks, a mouse, what’s really in hot dogs and a clever calendar: A little shot of inspiration for your Friday morning drawn from recent projects sent in to the CR offices.

The British Heart Foundation’s latest campaign, aimed at flagging up the dangers of junk food to school-age kids, features a rather terrifying character by the name of Sick Rick. Created by agency Avenue A Razorfish, Sick Rick has a smiley where his head should be and an outsized mouth that warns youngsters not to “shove junk down your gob”.

He appears in various videos hosted at this website from Fingal, the interactive division of the John Brown Group. The site is a virtual world where users are encouraged to undertake a series of tasks which both highlight the techniques junk food companies use as well as revealing the hidden dangers (salt, sugar, fat). Set up as a game in a virtual world, the site is packed with plenty of games as well as ‘yuck’ factor to keep users interested and engaged.

Creative director and 3D design: Jason Loader
Design team: Stephen Waller, Andrew Rees, Anelia Asparuhova, Olivier Demangel
Marc Sylvan: Sound & Music
Dan Goulding: Development
Jay Bunning: Development

The new issue of the ever-inventive Pol Oxygen magazine features this die-cut cover. Art director: Marcus Piper.

Still with magazines, the new issue of Draft is out now. “We are pushing the fine art context of Draft much more than a design context,” says founder and editor-in-chief Paul Cohen, by day an art director at AMV.BBDO. “It really is a fine art magazine, made up of work people are compelled to produce, for its own sake. Not work made for clients. In terms of layout and design - our intention is to create a medium to best display the work.”

The current issue features work by John Kessler:

Magnum photographer Jim Goldberg:

Joel Sternfeld

And Micah Ganske among others

Johnson Banks created this logo for MIcrosoft’s revamped digital awards. “The MOUSE Awards are designed to champion creativity and celebrate innovation in digital marketing. Creative and media agencies from across Europe are will submit their most innovative and imaginative campaign work from the past 12 months in a bid to win industry recognition for their talents.” See here for more details

The self-promotional wall calendar for The Chase makes virtue of necessity. It provides a witty graphic solution to the problem of string intrusion, by utilising the hanging string creating a visual illusion relative to every month of the year.

From Bulk by Steve Tothills - a new series of works using the words found in the Bulk emails. “Scary, intriguing, mysterious and tempting messages from people I dont (and dont want to) know!” says Tothills.