Green’s Grow for Royal Mail
Johnny Green’s Royal Mail ad has some of the charm of 1950s public information films
Apparently the commercial, titled Grow, is to try to persuade UK businesses to use Royal Mail – a market where it now faces significant competition. Five different firms are shown to be thriving (they must be the only ones who are right now) thanks to using Royal Mail services .
The stop frame animation works particularly well with a bustling soundtrack that recalls black and white films of the wonders of modern manufacturing circa 1955.
And creative team Diane Leaver and Simon Rice must take credit for producing a charming idea out of what must have been a pretty unpromising brief.
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I think that’s about as obvious and derivative a solution as could possibly be done right now. Can we have some micael gondry stop frame animation circa 2002 please - its all the rage we here. Can you make it look like that really nice golf advert and can you just send me to sleep with some dulcet British Airways style voice over. oh please… can you.
Well done, pat yourselves on the back everyone in britain is dying to go out and post everything they ever owned to whoever as they’ve all lost there minds off the back of this.
you’re quite simply clogging up the internet for the rest of us with drivel like this. Banal in my opinion.
coda
10/Oct/08, 10:51 am