Honda goes live


Honda ad originally shown live on Channel 4

The first UK live television ad played out last night on Channel 4 - it was a three-minute spot for Honda by Wieden + Kennedy London and 4 Creative, featuring a team of sky jumpers spelling out the brand’s name to promote the ‘difficult is worth doing’ philosophy. Impressive stuff… Watch it again here.

Comments...

I get that it was difficult. But worth it?

mattymatt
31/May/08, 7:46 am

I have to say “so what”…?

Simon Watson
31/May/08, 2:30 pm

Left me completely unmoved.
Somehow oddly disappointing.

Mac
31/May/08, 2:41 pm

Maybe things don’t look so jaded from Australia, but I thought it was wonderful in its ambition. In a world of expedience and planned obselescence, it demonstrated ‘Difficult is worth doing’ beautifully. At every turn, at the planning, writing, making and placing, it would have been much easier not to do this idea. Well done, whoever.

Able & Baker
02/Jun/08, 8:38 am

As a lover of all Honda’s recent adverts (except that recent building block one) I have to say I think this them back to their best. Liked the voice over, added a nice bit of character.

How hard has it become to be the ‘first’ to do something these days?

Just a shame I missed the live broadcast, so thanks CR

Edward Lamb
02/Jun/08, 10:32 am

Crashed plane was in live TV ad.

http://news.bbc.co.uk/2/hi/entertainment/7430441.stm

Action Man
02/Jun/08, 12:51 pm

I think Honda’s ads are always unusual and provoke discussion - job done on this one certainly!

I’m often wary of advertising in the form of ‘never been done’ stunts but I think in this instance it’s relevant and works really well.

I liked the simplicity of the editing - no additional soundtrack or fancy camera angles, they let the stunt and the skydivers take centre-stage.
It also emphasizes that if you do something right you don’t need to dress it up.

Helen-LG
02/Jun/08, 3:03 pm

Post a comment

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

POST

Also from CR Blog...
Launch the Images of the Week Player
Subscribe to CR Blog

via RSSRSS Feed

Sponsored links

Code by Twelvenoon