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News and views on visual communications from the writers of Creative Review

How Lois’s Esquire Cover Could Have Looked

Patrick 16/05/08, 15:45

lois.jpg

In New York a couple of weeks ago I popped in to MoMa (well I queued up for ages and then fought my way in) where there is a small but nonetheless worthwhile show of George Lois’s famous Esquire covers. On a light table sat this transparency - a working mock-up of one of the most famous magazine covers of all time.

More than the famous finished covers that lined the walls opposite, this seemed to me a more revealing, explicit illustration of the skills of a great art director. Sure it’s a strong idea, but there is plenty of scope for it to go horribly wrong (as some of the recent ‘tributes’ to Lois’s covers unfortunately underline). It took huge skill to get from that to this…

ali.jpg

There’s a great piece about Lois and that shoot here

Also at MoMa at the moment is Olafur Eliasson’s Take Your Time show which anyone who loved his Weather Project installation at Tate Modern will enjoy. The MoMA show is on a smaller scale but does include a hugely enjoyable room where, thanks to a kind of lantern in the middle

eliasson3.jpg

strips of colour and shadows of the occupants are cast on the walls

eliasson1.jpg

eliasson2.jpg

which reminded me of overprinting…

….Oh, and downstairs I found this poster by Scott King

dave.jpg

which made me laugh out loud… people stared… it was embarrassing…

and upstairs there’s a bunch of work by 2×4

2x4.JPG

All of this sitting happily in the Museum of Modern Art - why doesn’t Tate Modern feature graphic design?

Comments(3 comments)

Graphic design is dead, didn’t you know?
I for one, am rather glad there aren’t any ‘Scott King’ posters anywhere to be see in the Tate. It’s good there are clear differences between what galleries and Museums decide to show. Otherwise I think we would start to lack a certain visual ‘bio diversity’, if you will. Which makes the world a better place.

Posted by Action Man on 16/05/08, 4:53 pm

George lois is the great art director. I love his forceful design.
This is the interview with George Lois in about 1970.

George Lois talks about “Covers for Esquire”
http://d.hatena.ne.jp/chuukyuu/20071223/1198564949

Posted by from japan on 17/05/08, 9:09 pm

[in English]George Lois talks about ”Covers for Esquire” (1)…

as interviewed by chuukyuu (Tadahisa Nishio) chuukyuu; About the cover for Esquire magazine, is it a P.K.L.(Papert Koenig Lois)’s work or your own personal work? Mr.Lois: It’s my own. It’s strange about Esquire. For three years ago or so, I was …

Posted by 『創造と環境』 on 21/05/08, 6:17 pm

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