CR Blog

me neither

Microsoft strikes back yet I’m gonna stick with my mac.

The PC stereotype, existed before the Apple ads, but at least the ads were original. This ‘reply’ smacks of trying too hard, and I’m still not left with any tangible reason that I should use a PC.

Whoops. Apple, not Microsoft.

I’m in general agreement.
Personally I thought the Mac ads were a bit pretentious and despite my lack of enthusiasm for PC’s I’m glad Microsoft have patched up the holes in Apple’s message.

Agreed Josh.
Plus MS sort of missed the point - Apple’s ads don’t depict a Mac user and a PC user, but rather a Mac and a PC, personified. That’s important because it makes the messaging less about stereotyping computer users and more about how the Mac is a hipper, more personable, more media-savvy machine. And that’s something that appeals to all sorts of people.

By going defensive, MS creates much more of an “Us vs. Them” mentality than Apple ever intended. Maybe if there were more humans running MS, they would have also picked up on that distinction.

I think it’s great - and historically accurate! Where Mac’s lead, PC’s follow. When was it ever any different? PC’s are people, Mac’s are people. It’s just that Mac’s are more sensible people. They own Mac’s.

PC (I mean, PS) I’m a Mac.

I can’t believe that I am the only one who thinks this way, but here goes.

On behalf of all similar thinkers - PC or Mac? . . . who cares, I’ll etch it in elephant shit if the client wants and is willing to pay! It might even win me the Turner prize.

Sorry, not the most technically driven of arguments I know, but just because we all work in advertising it doesn’t mean we can’t just say it as it is once in a while.

PS. It felt good too!

but if you live in south america for example, the prices on macs are absurd ! something like 5 X the prices in the first world.

down here, macs are for the (not so sensetive)rich.

pcs are for guerrilheiros.

great add.

ps. I love apple and its history, but turning pc ouners into freaks . . . not a good idea.

i think they are trying to turn the current. every “creative” person (or every person who wants to be thought of as “creative”) wants to own a mac because it is a symbol of creativity. yet, most creative people crave originality. so how “original” is it for a creative person to own a mac?

in other words, how original is it to want to be original if everyone wants to be original?

from http://stuffwhitepeoplelike.com

“You see, a long time ago Apple’s were super popular among layout artists and graphic designers. Then Apple released Final Cut Pro and became the standard for film editors. As a result, lots of creative industries used Apple computers instead of PCs. Eventually, people started making the connection, and all of a sudden all white people need to have a Mac.

When you ask white people about Mac’s they will say “oh, it’s so much better than Windows,” “it’s just easier to use,” “they are so cutting edge,” and so forth. What’s amazing is that white people NEED to meet people who use Windows to justify themselves spending an extra $500 for a pretty looking machine.

It is also important that white people are reminded of their creativity, and remember you need a Mac to creatively check email, creatively check websites, and creatively watch DVDs on planes.”

I’m a… pengin? But I guess I could be either a PC or a mac.

I’m a creative web developer who works and tests on:

Mac 9.1
Mac OS 10.4
Windows 95
Windows 98 SE
Windows 2000 SP4
Windows XP SP2
Windows Vista
Windows Mobile 5
Windows Mobile 6
Apple iPod Touch
Ubuntu 8.04 Linux

…just to make sure that everyone can see my work!

Re: Jono’s response to ”On behalf of all similar thinkers - PC or Mac? . . . who cares, I’ll etch it in elephant shit if the client wants and is willing to pay! It might even win me the Turner prize.”

Not sure if Jono fully understood where I was coming from and therefore maybe others missed the point too. My point wasn’t to question the level of creativity as Chris Ofili did in fact win the Turner prize using elephant dung in his paintings.

So to clarify, the point I was making was that if the limitations of your creativity can only be expressed with a Mac, then you are missing the point of design. Surely design is not only about creativity, but about creatively providing a solution that works within the limitations of the media that it is required in. I have clients who require their work to be produced in both PC and Mac and in a range of software. I don’t feel that the design is compromised in anyway when working on a PC. I have been often requested to provide a template for internal communications in Microsoft Office on a PC and still applied creativity working within the limitations of the media. If a client wants the project to be completed on a PC and they are the ones who are paying at the end of the day, then I am only to pleased to provide a creative solution within the media that they require it in.

The end result achieved is never judged by the process and production tool used, only be the end media. Mac is my tool of choice but not my creative limitation!

- I’m a PC because I can’t use a Mac.

- I’m a PC because I have shit advertising to sell a shit product.

- I’m a PC because i’m incapable of making up my own mind about what to buy.

- I’m a PC because I need to be told what I can do.

- I’m a PC and if you buy me I’ll make your life, that much more difficult not to mention introduce uglyness into your home and office.

hahahaha great comments by all! Loving the fact that MS has made themselves look worse by having a dig back at Apple, when as joel said on 01/Oct/08, 10:01 pm “By going defensive, MS creates much more of an “Us vs. Them” mentality than Apple ever intended. Maybe if there were more humans running MS, they would have also picked up on that distinction”.
Couldn’t have said it better!!
MACS Rule!
MACS Rule!
MACS Rule!
MACS Rule!
MACS Rule!
:)

This may be me just being pedantic, but doesn’t this actually advertise both just as the mac advert theoretically knocked both: PC = “Personal Computer” and both are personal computers, just running different OSs! Me, I’m a Sony, just because I just love the look of shock on people’s faces when I say that I don’t use a mac for design, and I will happily use whatever OS happens to be on what I’m using. Sometimes I’m even pencil and paper, or maybe a whiteboard! I just like to design with the right tool or with whatever’s to hand.
Now lets just stop saying my Dads better than your Dad and create something fantastic.